Money isn’t labelled, so each exit is spread across where money landed, in proportion · Net flow = change in shares outstanding × price · Massive, Nov 13

ETF Buckets Growing

1MOct 12 – Nov 13Buckets over $5B

Size a month agoNew money inMoney that left

1

Leveraged bullLeveraged

$130B bucket, +$10.1B · led by SOXL

+7.8%

2

MunisBonds

$206B bucket, +$15.3B · led by MUB

+7.5%

3

AI & semisTheme

$159B bucket, +$10.3B · led by SOXX

+6.5%

4

Other bondsBonds

$103B bucket, +$3.0B · led by PYLD

+3.0%

5

Health careSector

$101B bucket, +$3.0B · led by XLV

+3.0%

6

Short-term bondsBonds

$24B bucket, +$703M · led by NBSD

+3.0%

7

Corporate bondsBonds

$381B bucket, +$9.7B · led by LQD

+2.5%

8

GlobalInternational

$191B bucket, +$4.6B · led by VT

+2.4%

9

TreasuriesBonds

$452B bucket, +$9.7B · led by IEF

+2.2%

10

Leveraged bearLeveraged

$13B bucket, +$268M · led by SOXS

+2.1%

Net money in as % of size at the start · Net flow = change in shares outstanding × price · Massive, Nov 13

ETF Buckets Shrinking

1MOct 12 – Nov 13Buckets over $5B

Size a month agoNew money inMoney that left

1

Disruptive techTheme

$44B bucket, −$3.4B · biggest exit ARKK

−7.7%

2

EtherCrypto

$15B bucket, −$1.1B · biggest exit ETHA

−7.6%

3

UtilitiesSector

$38B bucket, −$1.9B · biggest exit XLU

−5.0%

Net Money In, by Bucket

1MOct 12 – Nov 13Box size = money in

US stocks+$80.5B

Bonds+$52.5B

Everything else+$31.8B

International+$23.7B

Income+$9.6B

S&P 500

+$46.9B

Nasdaq-100

+$10.0B

US large-cap

+$8.3B

Total market

+$5.5B

Value

+$3.7B

Growth

+$2.6B

Mid-cap

+$2.5B

Munis

+$15.3B

Net flow = change in shares outstanding × price · Massive, Nov 13

Net Money into US ETFs, Each Month

Nov 2025 – Oct 2026+$2.24T in 12 months

Stocks+$1.36T+14.7% of its size in a year

In every month

Bonds+$631.4B+31.1% of its size in a year

In every month

Stock income+$175.3B+24.0% of its size in a year

In every month

Commodities+$37.4B+11.1% of its size in a year

Out Mar–Jun, back in since

Buffer & outcome+$18.1B+24.7% of its size in a year

In every month

Crypto+$9.3B+6.1% of its size in a year

Out 3 of 12 months

Leveraged+$3.6B+2.4% of its size in a year

Out 5 of 12 months

Each lane on its own scale · monthly · Net flow = change in shares outstanding × price · Massive, Nov 13

Average fund+5.6%

By assets+17.6%

Past year+3.8%

Today−1.4%

ETFs268

#TickerFundTrendTodayYTD ▼1YAssets

1FTXLFirst Trust Nasdaq Semiconductor ETF−3.4%+55.5%+61.1%$1.0B

2WCBRWisdomTree Cybersecurity Fund−0.9%+54.2%+36.4%$216M

3CHPSXtrackers Semiconductor Select Equity ETF−2.9%+50.3%+54.9%$132M

4SOXXiShares Semiconductor ETF−3.7%+49.0%+49.9%$41.2B

5BUGGlobal X - Cybersecurity ETF−0.7%+47.2%+34.2%$2.1B

6CHPXGlobal X - AI Semiconductor & Quantum ETF−3.1%+47.0%+44.3%$111M

7PSIInvesco Semiconductors ETF−4.1%+44.8%+46.7%$2.1B

8HACKAmplify Cybersecurity ETF−1.0%+44.1%+34.7%$3.4B

End-of-day Nov 13, 2026 · 268 funds ranked by YTD

Market Sector ETFs

YTD

+41.2%Energy · 38 funds
$85.2B · asset-weighted

10 sectorsYTD

Energy+41.2%

Health care+22.7%

Technology+18.1%

Materials+13.8%

Real estate+12.1%

Consumer+10.1%

Financials+8.4%

Industrials+8.2%

Utilities+5.2%

Communication−5.6%

End-of-day Nov 13, 2026 · asset-weighted

ETF Market Breakdown

YTD

Strategies · 8

Low-Cost Core+12.1%Income+8.4%Thematic+5.6%Thematic Income−7.0%Leveraged−18.2%Crypto−27.1%Single-Stock−27.8%New Launches—

Asset classes · 6

Sectors+12.2%US Stock Styles+12.0%International+9.7%Defined Outcome+7.4%Commodities+6.5%Bonds & Cash−0.1%

End-of-day Nov 13, 2026

Total ETF Returns by Bucket

YTD

US ETF Market Map

YTD

SmallerLeveraged$150.3B−18.2%Crypto$110.6B−27.1%Defined Outcome$102.1B+7.4%Thematic Income$12.6B−7.0%New Launches$10.5B

End-of-day Nov 13, 2026 · size = AUM · colour = YTD · bucket = average fund

+34.9%101 funds · $162.1B
asset-weighted

Share of Thematic money43%

Largest fundsYTD

SMH$62.7B+35.2%

SOXX$41.2B+49.0%

DRAM$16.3Bnew

AIQ$9.6B+15.5%

97 more funds$32.4B

End-of-day Nov 13, 2026 · theme YTD is asset-weighted

Cyber & Cloud ETFs

YTD

+33.9%15 funds · $27.7B
2nd of 9 themes

theme +33.9%, asset-weighted

LargestShare of theme

CIBR$16.8B61%

HACK$3.4B12%

SKYY$3.2B12%

BUG$2.1B8%

End-of-day Nov 13, 2026

Thematic ETFs

YTD

Quantum

+18.2%

5 funds · $5.2B

Quantum+18.2%

All thematic+17.6%

QTUM $4.8B · largest+19.4%

9 themesYTD

End-of-day Nov 13, 2026 · theme YTD is asset-weighted

Quantum ETFs

YTD

94%of quantum money
is in QTUM

Theme+18.2%

QTUM $4.8B5 funds · $5.2B

Largest 4YTD

QTUM93.9% of money$4.8B+19.4%

WQTM5.5% of money$284M−3.1%

QTUP0.3% of money$16Mnew

CQTM0.3% of money$14Mnew

End-of-day Nov 13, 2026 · asset-weighted

Leveraged

797 ETFs · $150.3B

Leveraged vs Plain

YTD

Leveraged2× and 3× daily fundsPlainthe same index, no leverageaimed for

PairYear to dateDeliveredFee

TQQQ 3× · vs QQQ+10.1%+11.1%0.91×0.94% · 0.18%

QLD 2× · vs QQQ+12.8%+11.1%1.16×0.96% · 0.18%

SOXL 3× · vs SOXX+38.9%+49.0%0.79×0.91% · 0.33%

TECL 3× · vs XLK+20.9%+18.7%1.12×0.94% · 0.08%

SPXL 3× · vs VOO+20.8%+11.5%1.81×0.95% · 0.03%

UPRO 3× · vs VOO+20.4%+11.5%1.77×0.88% · 0.03%

SSO 2× · vs VOO+16.4%+11.5%1.43×0.88% · 0.03%

End-of-day Nov 13, 2026 · delivered = leveraged return ÷ plain return

Leveraged ETFs

YTD

Average fund−18.2%

By assets+9.5%

797 funds · $150.3B

Largest 5YTD

TQQQ$32.4B+10.1%

SOXL$17.3B+38.9%

QLD$12.4B+12.8%

SSO$7.1B+16.4%

SPXL

Bonds & Cash

925 ETFs · $2.63T

Bonds & Cash ETFs

YTD

Core aggregate

−1.4%

$581.2B

Treasuries

−1.6%

$463.4B

Corporate

−0.2%

$397.0B

Cash & T-bills

+3.2%

$283.3B

Municipal

−0.2%

$245.3B

Ultra-short

+2.9%

International

+0.0%

High yield

+0.9%

Other bonds

+0.7%

Ultra-short +2.9%

End-of-day Nov 13, 2026 · type YTD is asset-weighted

Bonds vs Cash

YTD

BNDBonds

−1.5%

T-billsSGOV

+3.2%

4.2%Yield3.6%

Crypto

144 ETFs · $110.6B

Crypto ETFs

YTD

Spot bitcoin

−21.6%

67 funds · $91.9B

Spot ether

−34.1%

20 funds · $11.5B

$110.6B in all57 other funds · $7.1B

Income

588 ETFs · $1.02T

Income ETFs

YTD

+8.4%average fund
588 funds · $1.02T

Dividend stocks406$862.9B+17.2%

Premium income92$116.3B+9.3%

Covered calls90$42.5B+9.3%

BiggestYieldOn $10KYTD

SCHDSchwab2.9%$292/yr+34.9%

VIGVanguard1.4%$145/yr+16.0%

VYMVanguard2.2%$223/yr+17.0%

JEPIJ.P. Morgan7.9%$787/yr+8.2%

DGROiShares1.8%$182/yr+19.9%

JEPQJ.P. Morgan12.4%$1,237/yr+6.7%

End-of-day Nov 13, 2026 · trailing yield

International

608 ETFs · $2.29T

International ETFs

YTD

Average fund+9.7%

By assets+11.7%

608 funds
$2.29T

RegionETFsMoneyYTD

Developed67$700.5B+11.4%

Ex-US broad176$673.5B+11.5%

Emerging133$456.7B+10.2%

Region & country135

Past year+37.3%+11.6%

Fee0.35%0.03%

Assets$62.7B$1.00T

End-of-day Nov 13, 2026

Stocks vs Bonds

YTD

US StocksBonds

Past year+13.7%+0.1%

Today−0.3%−0.1%

Assets$3.18T$2.63T

End-of-day Nov 13, 2026

Best vs Worst

YTD

AI & semisNuclear & uraniumasset-weighted

Funds10110

Assets$162B$10.2B

Biggest fundSMHURA

End-of-day Nov 13, 2026

Paid More vs Made More

YTD

JEPISCHD

Yield7.9%2.9%

Past year+9.6%+37.5%

Fee0.35%0.06%

End-of-day Nov 13, 2026

Value vs Growth

YTD

VTVValue

cheaper, steadier companies

VUGGrowth

fast-growing companies

MeasureVTVVUG

Today+0.2%−0.9%

Yield1.8%0.4%

Fee0.03%0.03%

Assets$184B$233B

End-of-day Nov 13, 2026

SOXX vs SMH

YTD

SOXXiShares · AI & semisSMHVanEck · AI & semis

Year to date

+49.0%

+35.2%

SOXX wins+13.8 pts

Past year

+49.9%

+37.3%

SOXX wins+12.6 pts

Fee

0.33%

0.35%

SOXX winslower fee

Yield

0.3%

0.2%

SOXX wins+0.1 pts

AUM

$41.2B

$62.7B

SMH1.5× more

4–0SOXX wins

End-of-day Nov 13, 2026 · AUM not scored

Vanguard vs iShares

1Y

116 funds · $4.59TVanguardvsiSharesBlackRock · 482 funds · $4.63T

Money made

$416B

$348B

Vanguard wins1.2×

Assets

$4.59T

$4.63T

iShares1.0× more

Fees earned

$1.9B

$7.5B

iShares4.0× more

Launches 2026

13

21

iShares1.6× more

Win %

75%

77%

iShares wins+1.8 pts

Typical fund return

+9.2%

+7.6%

Vanguard wins+1.6 pts

Fee per $100

$0.04

$0.16

Vanguard wins4× cheaper

3–1Vanguard wins

End-of-day Nov 13, 2026 · money made is an estimate · dots mark the 4 scored measures

End-of-day Nov 13, 2026 · total return, dividends in

AI & Semis vs Thematic

Average · YTD

SOXX

+49.0%

SMH

+35.2%

Thematic average

+5.6%

End-of-day Nov 13, 2026

4

Defense & spaceTheme

$34B bucket, −$1.3B · biggest exit XAR

−3.8%

5

CommunicationSector

$33B bucket, −$1.2B · biggest exit XLC

−3.5%

6

Clean energy & EVTheme

$5.8B bucket, −$187M · biggest exit LIT

−3.3%

7

ChinaTheme

$20B bucket, −$526M · biggest exit CQQQ

−2.6%

8

MaterialsSector

$15B bucket, −$356M · biggest exit VAW

−2.4%

9

Equal-weightUS stocks

$20B bucket, −$359M · biggest exit RSPS

−1.8%

10

QuantumTheme

$5.6B bucket, −$72M · biggest exit QTUM

−1.3%

Net money out as % of size at the start · Net flow = change in shares outstanding × price · Massive, Nov 13

Treasuries

+$9.7B

Corporate bonds

+$9.7B

Core bonds

+$7.9B

Other bonds

+$3.0B

Intl bonds

+$2.1B

High yield

+$1.9B

AI & semis

+$10.3B

Lev. bull

+$10.1B

Health care

+$3.0B

Buffer

+$1.5B

Energy

+$1.4B

Ex-US broad

+$8.0B

Global

+$4.6B

Developed

+$4.5B

Emerging

+$3.6B

Single countries

+$3.1B

Dividend stocks

+$7.3B

Option income

+$2.0B

US stocks+$80.5B

Bonds+$52.5B

Everything else+$31.8B

International+$23.7B

Income+$9.6B

S&P 500

+$46.9B

Nasdaq-100

+$10.0B

Munis

+$15.3B

Treasuries

+$9.7B

Corporate bonds

+$9.7B

Core bonds

+$7.9B

AI & semis

+$10.3B

Lev. bull

+$10.1B

Ex-US broad

+$8.0B

Global

+$4.6B

Dividend stocks

+$7.3B

Shrankthe 22 buckets with more money out than in, −$16.2B together

−$3.4BDisruptive tech

−$1.9BUtilities

−$1.8BCash & T-bills

−$1.3BDefense & space

−$1.2BCommunication

−$1.1BEther

−$1.0BGold

−$936MReal estate

−$605MIndustrials

−$534MMortgage bonds

−$526MChina

−$359MEqual-weight

+10more

End-of-day Nov 13, 2026 · return so far

$6.5B

+20.8%

End-of-day Nov 13, 2026

PLTD
$19M

−19.5%

Average single-stock fund−27.8%

End-of-day Nov 13, 2026 · asset-weighted

International +0.0%

High yield +0.9%

Other bonds +0.7%

Mortgage −1.7%

Short-term +1.2%

−0.5%Group, by assets+3.2%

End-of-day Nov 13, 2026

LargestFeeAssetsYTD

IBITiShares0.25%$54.1B−21.6%

FBTCFidelity0.25%$13.5B−21.5%

GBTCGrayscale1.5%$8.5B−22.4%

ETHAiShares0.25%$5.4B−34.6%

BTCGrayscale0.15%$4.3B−21.5%

End-of-day Nov 13, 2026 · 144 funds

Bitcoin vs Ether

YTD

IBITBitcoin

−21.6%

EtherETHA

−34.6%

−32.4%Past year−43.1%

$54.1BAssets$5.4B

End-of-day Nov 13, 2026

6.4%

$638/yr

+10.9%

End-of-day Nov 13, 2026 · YTD by assets · trailing yield

$261.9B

+15.8%

Global97$197.9B+11.0%

Country fundsYTD

EWT · Taiwan+53.3%EWY · S. Korea+46.9%EWZ · Brazil+2.4%INDA · India−4.8%

End-of-day Nov 13, 2026 · region YTD is asset-weighted

US vs International

YTD

US

VOO · S&P 500

+11.5%

International

VXUS · Total International

+10.3%

+12.0%Bucket, average fund+9.7%

$3.18TBucket assets$2.29T

1.1%Yield2.4%

End-of-day Nov 13, 2026

Developed vs Emerging

YTD

Developed

67 ETFs · $701B

+11.4%

asset-weighted

Biggest

VEA Vanguard+12.2%

IEFA iShares+10.1%

EFA iShares+10.2%

Emerging

133 ETFs · $457B

+10.2%

asset-weighted

Biggest

IEMG iShares+11.2%

VWO Vanguard+5.2%

EEM iShares+11.9%

Developed ahead by 1.2 pts by assets.

$701B · 61%Money in each39% · $457B

End-of-day Nov 13, 2026

Loading…

Every ETF, every strategy,on the big screen

The Day

Today’s Stories

Four Ways into the Market

Where the Money Went

This Year So Far

Thematic

Compare Popular Names

Closer In

Leveraged

Bonds & Cash

Crypto

Income

International

Every ETF, every strategy,
on the big screen