Total AUM Across ETF Issuers
Today$20.53Tin 5,803 US ETFs from 506 issuers
#IssuerAUMShare
Everyone else · 476$681B3.3%
End-of-day Nov 4, 2026 · tile size = AUM · % = share of all US ETF assets · top 30 numbered
The Standings
ETF Issuer Standings
Money made · 1Y| # | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Vanguard | 116 | 74 of 99 | 75% | +10.0% | $834B | $3.3B | 13 | $8.70T | $0.04 |
| 2 | iSharesBlackRock | 482 | 359 of 450 | 80% | +8.8% | $380B | $7.5B | 21 | $4.62T | $0.16 |
| 3 | SPDRState Street | 187 | 135 of 170 | 79% | +7.3% | $212B | $2.6B | 16 | $2.16T | $0.12 |
| 4 | Invesco | 247 | 183 of 225 | 81% | +9.8% | $96.2B | $2.2B | 15 | $969B | $0.23 |
| 5 | Schwab | 34 | 25 of 33 | 76% | +9.7% | $83.7B | $437M | 1 | $623B | $0.07 |
| 6 | Dimensional | 46 | 36 of 41 | 88% | +14.3% | $66.0B | $1.2B | 1 | $500B | $0.23 |
| 7 | First Trust | 333 | 259 of 296 | 88% | +9.2% | $32.1B | $1.8B | 32 | $290B | $0.60 |
| 8 | AvantisAmerican Century | 33 | 28 of 30 | 93% | +16.1% | $26.0B | $386M | 3 | $155B | $0.25 |
| 9 | J.P. Morgan | 80 | 62 of 70 | 89% | +9.8% | $25.7B | $1.0B | 5 | $357B | $0.29 |
| 10 | VanEck | 91 | 43 of 69 | 62% | +2.6% | $22.5B | $753M | 19 | $157B | $0.48 |
| 11 | Capital Group | 25 | 21 of 25 | 84% | +5.3% | $11.5B | $616M | 0 | $163B | $0.38 |
| 12 | WisdomTree | 94 | 68 of 85 | 80% | +9.6% | $10.6B | $339M | 8 | $103B | $0.33 |
| All US ETFs | 5,803 | 3,243 of 4,385 | 74% | +6.9% | $1.88T | $31.0B | 1,120 | $20.53T | $0.15 |
End-of-day Nov 4, 2026 · top 12 of 506 · white tick = all ETFs 74%
The League
Money Made by ETF Issuers
1Y$1.88Tmade by all US ETFs · an estimate
#IssuerMade
End-of-day Nov 4, 2026
AUM by ETF Issuer
Today$20.53TAUM in all US ETFs · % is each issuer’s share
#IssuerAUM
End-of-day Nov 4, 2026
Fees Earned by ETF Issuers
1Y$31.0Bearned by all issuers in a year · % of it
#IssuerEarned
End-of-day Nov 4, 2026
ETF Issuer Win %
1Y74%of all US ETFs made money · 3,243 of 4,385
#Issuer · 10+ fundsWin %
End-of-day Nov 4, 2026
Lowest-Fee ETF Issuers
Today$0.15per $100 a year, all US ETFs · the tick
#Issuer · 10+ fundsFee
$0$0.25
End-of-day Nov 4, 2026
All ETF Launches
20261,120new US ETFs in 2026
#IssuerNew
End-of-day Nov 4, 2026
Head to Head
Pick any twoVanguard vs iShares
1YMoney made
Vanguard wins2.2×
Assets
Vanguard1.9× more
Fees earned
iShares2.2× more
Launches 2026
iShares1.6× more
Win %
iShares wins+5.0 pts
Typical fund return
Vanguard wins+1.2 pts
Fee per $100
Vanguard wins4× cheaper
Vanguard3Wins1iShares
End-of-day Nov 4, 2026 · money made is an estimate · dots mark the 4 scored measures
Schwab vs Vanguard
1YEnd-of-day Nov 4, 2026 · money made is an estimate
SPDR vs Invesco
1Y$212BMoney made$96.2B
$2.16TAssets$969B
79%Win %81%
+7.3%Typical return+9.8%
$0.12Fee per $100$0.23
$2.6BFees earned$2.2B
16Launches 202615
2Wins2
2–2level
End-of-day Nov 4, 2026
Avantis vs Dimensional
1Y93%Win %88%
28 of 30Made money36 of 41
$26.0BMoney made$66.0B
$155BAssets$500B
$0.25Fee per $100$0.23
$386MFees earned$1.2B
2Wins2
End-of-day Nov 4, 2026 · money made is an estimate
Direxion vs ProShares
Win % · 1YEnd-of-day Nov 4, 2026 · money made is an estimate
Vanguard vs All ETFs
1YAll ETFs
5,803 funds
74%
win % · 3,243 of 4,385
Typical return+10.0%+6.9%
Fee per $100$0.04$0.15
Vanguard’s slice
Assets42.4% · $8.70T of $20.53T
Money made44.4% · $834B of $1.88T
Funds2.0% · 116 of 5,803
End-of-day Nov 4, 2026 · money made is an estimate
Closer In
ETF Issuer Launches vs Record
2026464 of 1,1202026 launches came from these eight issuers · 41%
#IssuerFundsLaunches 2026Win %Money made
End-of-day Nov 4, 2026 · win % and money made over the past year · “new” = no fund a year old
Corgi Funds
2026206launches · 18.4% of all 2026 launches
New in 2026 · 206Older · 1
- AUM
- $640M
- Fees earned
- $2.0M
- Fee per $100
- $0.31
- Win %
- —
End-of-day Nov 4, 2026
ETF Issuer Fee Ladder
Today$15a year on $10,000, all US ETFs · the tick
12 largest$0$0.35$0.70$100$10K
End-of-day Nov 4, 2026
Money Lost by ETF Issuers
1Y−$29.3Blost by issuers whose funds lost money
#IssuerLost
End-of-day Nov 4, 2026 · an estimate · the 10 largest losses
Where ETF Issuer Fees Go
1Y$31.0Ball ETF issuer fees in a year, split by issuer
End-of-day Nov 4, 2026