Total AUM Across ETF Issuers
Today$16.40Tin 5,803 US ETFs from 506 issuers
#IssuerAUMShare
Everyone else · 476$679B4.1%
End-of-day Nov 4, 2026 · tile size = AUM · % = share of all US ETF assets · top 30 numbered
Whose funds made money
for investorsToday
Data as of Nov 4, 2026 · a scoreboard, not advice
The Standings
ETF Issuer Standings
Money made · Today| # | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Vanguard | 116 | 40 of 116 | 34% | −0.1% | $5.7B | $1.9B | 13 | $4.59T | $0.04 |
| 2 | Invesco | 247 | 105 of 247 | 43% | −0.1% | $3.5B | $2.2B | 15 | $965B | $0.23 |
| 3 | iSharesBlackRock | 482 | 183 of 482 | 38% | −0.1% | $3.3B | $7.5B | 21 | $4.63T | $0.16 |
| 4 | SPDRState Street | 187 | 74 of 187 | 40% | −0.1% | $1.9B | $2.5B | 16 | $2.13T | $0.12 |
| 5 | DirexionRafferty Asset Management | 135 | 66 of 135 | 49% | 0.0% | $930M | $595M | 22 | $62.1B | $0.96 |
| 6 | ProShares | 172 | 90 of 172 | 52% | +0.1% | $745M | $848M | 12 | $116B | $0.73 |
| 7 | Fidelity | 84 | 46 of 84 | 55% | +0.1% | $735M | $441M | 10 | $189B | $0.23 |
| 8 | Roundhill | 56 | 41 of 56 | 73% | +0.8% | $650M | $187M | 11 | $30.0B | $0.63 |
| 9 | VanEck | 91 | 38 of 91 | 42% | −0.1% | $611M | $751M | 19 | $156B | $0.48 |
| 10 | Capital Group | 25 | 14 of 25 | 56% | +0.1% | $386M | $616M | 0 | $164B | $0.38 |
| 11 | First Trust | 333 | 181 of 333 | 54% | +0.0% | $373M | $1.7B | 32 | $289B | $0.60 |
| 12 | Grayscale | 18 | 18 of 18 | 100% | +1.9% | $365M | $217M | 2 | $20.0B | $1.08 |
| All US ETFs | 5,803 | 3,011 of 5,803 | 52% | +0.0% | $18.1B | $29.5B | 1,120 | $16.40T | $0.18 |
End-of-day Nov 4, 2026 · top 12 of 506 · white tick = all ETFs 52%
The League
Money Made by ETF Issuers
Today$18.1Bmade by all US ETFs · an estimate
End-of-day Nov 4, 2026
AUM by ETF Issuer
Today$16.40TAUM in all US ETFs · % is each issuer’s share
#IssuerAUM
End-of-day Nov 4, 2026
Fees Earned by ETF Issuers
1Y$29.5Bearned by all issuers in a year · % of it
#IssuerEarned
End-of-day Nov 4, 2026
ETF Issuer Win %
Today52%of all US ETFs made money · 3,011 of 5,803
#Issuer · 10+ fundsWin %
End-of-day Nov 4, 2026
Lowest-Fee ETF Issuers
Today$0.18per $100 a year, all US ETFs · the tick
#Issuer · 10+ fundsFee
$0$0.25
End-of-day Nov 4, 2026
All ETF Launches
20261,120new US ETFs in 2026
#IssuerNew
End-of-day Nov 4, 2026
Head to Head
Pick any twoVanguard vs iShares
TodayMoney made
Vanguard wins1.7×
Assets
iShares1.0× more
Fees earned
iShares4.0× more
Launches 2026
iShares1.6× more
Win %
iShares wins+3.5 pts
Typical fund return
Level
Fee per $100
Vanguard wins4× cheaper
Vanguard2Wins1iShares
End-of-day Nov 4, 2026 · money made is an estimate · dots mark the 4 scored measures
Schwab vs Vanguard
TodayEnd-of-day Nov 4, 2026 · money made is an estimate
SPDR vs Invesco
Today$1.9BMoney made$3.5B
$2.13TAssets$965B
40%Win %43%
−0.1%Typical return−0.1%
$0.12Fee per $100$0.23
$2.5BFees earned$2.2B
16Launches 202615
1Wins2
2–1Invesco wins
End-of-day Nov 4, 2026
Avantis vs Dimensional
Today21%Win %28%
7 of 33Made money13 of 46
−$696MMoney made−$1.1B
$156BAssets$500B
$0.25Fee per $100$0.23
$386MFees earned$1.2B
1Wins3
End-of-day Nov 4, 2026 · money made is an estimate
Direxion vs ProShares
Win % · TodayEnd-of-day Nov 4, 2026 · money made is an estimate
Vanguard vs All ETFs
TodayAll ETFs
5,803 funds
52%
win % · 3,011 of 5,803
Typical return−0.1%+0.0%
Fee per $100$0.04$0.18
Vanguard’s slice
Assets28.0% · $4.59T of $16.40T
Money made31.5% · $5.7B of $18.1B
Funds2.0% · 116 of 5,803
End-of-day Nov 4, 2026 · money made is an estimate
Closer In
ETF Issuer Launches vs Record
2026464 of 1,1202026 launches came from these eight issuers · 41%
#IssuerFundsLaunches 2026Win %Money made
End-of-day Nov 4, 2026 · win % and money made over the past year · “new” = no fund a year old
Corgi Funds
2026206launches · 18.4% of all 2026 launches
New in 2026 · 206Older · 1
- AUM
- $632M
- Fees earned
- $1.9M
- Fee per $100
- $0.31
- Win %
- 64%
End-of-day Nov 4, 2026
ETF Issuer Fee Ladder
Today$18a year on $10,000, all US ETFs · the tick
12 largest$0$0.35$0.70$100$10K
End-of-day Nov 4, 2026
Money Lost by ETF Issuers
Today−$4.5Blost by issuers whose funds lost money
#IssuerLost
End-of-day Nov 4, 2026 · an estimate · the 10 largest losses
Where ETF Issuer Fees Go
1Y$29.5Ball ETF issuer fees in a year, split by issuer
End-of-day Nov 4, 2026