Total AUM Across ETF Issuers
Today$16.40Tin 5,803 US ETFs from 506 issuers
#IssuerAUMShare
Everyone else · 476$679B4.1%
End-of-day Nov 4, 2026 · tile size = AUM · % = share of all US ETF assets · top 30 numbered
Whose funds made money
for investorsYTD
Data as of Nov 4, 2026 · a scoreboard, not advice
The Standings
ETF Issuer Standings
Money made · YTD| # | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Vanguard | 116 | 78 of 103 | 76% | +7.2% | $410B | $1.9B | 13 | $4.59T | $0.04 |
| 2 | iSharesBlackRock | 482 | 342 of 456 | 75% | +6.3% | $353B | $7.5B | 21 | $4.63T | $0.16 |
| 3 | SPDRState Street | 187 | 133 of 171 | 78% | +6.1% | $184B | $2.5B | 16 | $2.13T | $0.12 |
| 4 | Invesco | 247 | 174 of 226 | 77% | +9.0% | $103B | $2.2B | 15 | $965B | $0.23 |
| 5 | Schwab | 34 | 25 of 33 | 76% | +5.5% | $75.6B | $437M | 1 | $622B | $0.07 |
| 6 | Dimensional | 46 | 38 of 41 | 93% | +11.8% | $55.4B | $1.2B | 1 | $500B | $0.23 |
| 7 | First Trust | 333 | 261 of 299 | 87% | +7.5% | $30.3B | $1.7B | 32 | $289B | $0.60 |
| 8 | AvantisAmerican Century | 33 | 28 of 30 | 93% | +12.4% | $21.2B | $386M | 3 | $156B | $0.25 |
| 9 | J.P. Morgan | 80 | 57 of 71 | 80% | +7.5% | $21.1B | $1.0B | 5 | $355B | $0.29 |
| 10 | VanEck | 91 | 37 of 70 | 53% | +0.9% | $16.6B | $751M | 19 | $156B | $0.48 |
| 11 | Fidelity | 84 | 61 of 74 | 82% | +10.2% | $12.9B | $441M | 10 | $189B | $0.23 |
| 12 | Capital Group | 25 | 22 of 25 | 88% | +4.1% | $9.9B | $616M | 0 | $164B | $0.38 |
| All US ETFs | 5,803 | 3,344 of 4,612 | 73% | +5.9% | $1.38T | $29.5B | 1,120 | $16.40T | $0.18 |
End-of-day Nov 4, 2026 · top 12 of 506 · white tick = all ETFs 73%
The League
Money Made by ETF Issuers
YTD$1.38Tmade by all US ETFs · an estimate
#IssuerMade
End-of-day Nov 4, 2026
AUM by ETF Issuer
Today$16.40TAUM in all US ETFs · % is each issuer’s share
#IssuerAUM
End-of-day Nov 4, 2026
Fees Earned by ETF Issuers
1Y$29.5Bearned by all issuers in a year · % of it
#IssuerEarned
End-of-day Nov 4, 2026
ETF Issuer Win %
YTD73%of all US ETFs made money · 3,344 of 4,612
#Issuer · 10+ fundsWin %
End-of-day Nov 4, 2026
Lowest-Fee ETF Issuers
Today$0.18per $100 a year, all US ETFs · the tick
#Issuer · 10+ fundsFee
$0$0.25
End-of-day Nov 4, 2026
All ETF Launches
20261,120new US ETFs in 2026
#IssuerNew
End-of-day Nov 4, 2026
Head to Head
Pick any twoVanguard vs iShares
YTDMoney made
Vanguard wins1.2×
Assets
iShares1.0× more
Fees earned
iShares4.0× more
Launches 2026
iShares1.6× more
Win %
Vanguard wins+0.7 pts
Typical fund return
Vanguard wins+0.8 pts
Fee per $100
Vanguard wins4× cheaper
Vanguard4Wins0iShares
End-of-day Nov 4, 2026 · money made is an estimate · dots mark the 4 scored measures
Schwab vs Vanguard
YTDEnd-of-day Nov 4, 2026 · money made is an estimate
SPDR vs Invesco
YTD$184BMoney made$103B
$2.13TAssets$965B
78%Win %77%
+6.1%Typical return+9.0%
$0.12Fee per $100$0.23
$2.5BFees earned$2.2B
16Launches 202615
3Wins1
3–1SPDR wins
End-of-day Nov 4, 2026
Avantis vs Dimensional
YTD93%Win %93%
28 of 30Made money38 of 41
$21.2BMoney made$55.4B
$156BAssets$500B
$0.25Fee per $100$0.23
$386MFees earned$1.2B
1Wins2
End-of-day Nov 4, 2026 · money made is an estimate
Direxion vs ProShares
Win % · YTDEnd-of-day Nov 4, 2026 · money made is an estimate
Vanguard vs All ETFs
YTDAll ETFs
5,803 funds
73%
win % · 3,344 of 4,612
Typical return+7.2%+5.9%
Fee per $100$0.04$0.18
Vanguard’s slice
Assets28.0% · $4.59T of $16.40T
Money made29.7% · $410B of $1.38T
Funds2.0% · 116 of 5,803
End-of-day Nov 4, 2026 · money made is an estimate
Closer In
ETF Issuer Launches vs Record
2026464 of 1,1202026 launches came from these eight issuers · 41%
#IssuerFundsLaunches 2026Win %Money made
End-of-day Nov 4, 2026 · win % and money made over the past year · “new” = no fund a year old
Corgi Funds
2026206launches · 18.4% of all 2026 launches
New in 2026 · 206Older · 1
- AUM
- $632M
- Fees earned
- $1.9M
- Fee per $100
- $0.31
- Win %
- 0%
End-of-day Nov 4, 2026
ETF Issuer Fee Ladder
Today$18a year on $10,000, all US ETFs · the tick
12 largest$0$0.35$0.70$100$10K
End-of-day Nov 4, 2026
Money Lost by ETF Issuers
YTD−$16.9Blost by issuers whose funds lost money
#IssuerLost
End-of-day Nov 4, 2026 · an estimate · the 10 largest losses
Where ETF Issuer Fees Go
1Y$29.5Ball ETF issuer fees in a year, split by issuer
End-of-day Nov 4, 2026