Compare · 2 funds side by side · dividends reinvested

DIVL and IVV

DIVLMadison Funds×IVViShares×

Versus in desk

Story of the two · Growth5Y$10,000 five years agoDividends reinvested · both on one scale$17,177IVV · best of the two

02 / 04

DIVL and IVV, Ranked

Today

FundFeeYieldYTD1 year3 yrs · yr5 yrs · yrWorst dropVolatilityAssetsAvg rank

Madison Dividend Value ETFIncome · Dividend stocks0.65%1.74%+14.8%+17.9%+14.8%[…]−6.9%11.0%$63M1.3

iShares Core S&P 500 ETFLow-Cost Core · S&P 5000.03%1.14%+8.7%+9.8%+21.8%+11.4%−8.9%13.6%$853B1.6

Rank among the two1st → 2ndFee, drop and volatility: lower ranks higherAvg rank: mean of the 8 ranks · 1 is best

End-of-day Nov 6, 2026 · returns include dividends · since: DIVL 2023 · IVV 2000

Head to Head

Swap sides Versus in desk

Head to Head

Madison Dividend Value ETF · $63M[…]

DIVL

IVV

iShares Core S&P 500 ETF · $853B$17,177

$10,000 five years ago, dividends reinvested · they hold 12.6% in common

DIVLMeasureIVV

+14.8%Year to dateJan 1 → Nov 6+8.7%

+17.9%1 yearTotal return+9.8%

+14.8%3 years · per year$10,000 became $15,146 · $18,084+21.8%

[…]5 years · per year$10,000 became […] · $17,177+11.4%

0.65%Expense ratio$65 · $3 a year on $10k · lower is better0.03%

1.74%Trailing 12-mo yield$174 · $114 a year on $10k1.14%

−6.9%Worst dropSmaller is better−8.9%

11.0%VolatilityLower is calmer13.6%

DIVLIVV Winner of the row, in its colourEach row: the bigger of the two fills its side

5–2DIVL wins

End-of-day Nov 6, 2026 · returns include dividends · 3Y and 5Y figures are per-year returns

More Ways to See the Pairs

DIVL vs IVV: Top 5 Holdings

Today

DIVL

23.5%in top 5

IVV

in top 527.8%

DIVLStockIVV

not top 5AAPL7.9%

not top 5NVDA6.9%

not top 5MSFT6.3%

5.5%JNJnot top 5

5.1%CVXnot top 5

4.9%XOMnot top 5

4.1%CMEnot top 5

not top 5AMZN4.0%

3.9%ABBVnot top 5

not top 5GOOGL2.6%

Held in common12.6%

End-of-day Nov 6, 2026 · share of each fund

DIVL vs IVV Returns, Every Period

Madison FundsDIVL

+17.9%

past year

IVViShares

+9.8%

past year

DIVLIVVFaded: behind in that period

2–1DIVL wins

End-of-day Nov 6, 2026 · dividends in · faded = behind in that period

Income vs Core: DIVL vs IVV

YTD

Madison FundsDIVL

+14.8%

IVViShares

+8.7%

+14.8%Year to date+8.7%

−6.9%Worst drop · 1Y−8.9%

11.0%Volatility · 1Y13.6%

1.7%Yield1.1%

$63.2MAssets$853B

4–0DIVL wins

End-of-day Nov 6, 2026 · smaller drop and lower volatility win

Cost, Income and Risk

Fees: DIVL, IVV

Today

0.03%lowest, IVV

FundExpense ratioFee$10k

IVV0.03%$3

DIVL0.65%$65

End-of-day Nov 6, 2026 · fee on $10,000 a year

Yields: DIVL, IVV

1.74%highest, DIVL

FundTrailing yieldYield$10k

DIVL1.74%$174

IVV1.14%$114

End-of-day Nov 6, 2026 · trailing 12-month yield

Income After Fees on $10,000

$111most kept, IVV

IVV$114 − $3 = $111

DIVL$174 − $65 = $109

KeptFee

End-of-day Nov 6, 2026 · yield in dollars minus the fee

Overlap: DIVL, IVV

Today

12.6%most shared, DIVL and IVV

DIVLIVV

DIVL—12.6%

IVV12.6%—

End-of-day Nov 6, 2026 · share held in common · outlined: the pair in versus

Return vs Bumpiness: 2 ETFs

+17.9%DIVL, at 11.0% volatility

DIVLWorst drop−6.9%11.0% vol

IVVWorst drop−8.9%13.6% vol

End-of-day Nov 6, 2026 · up and left is better

Paid More vs Made More

YTD

DIVLIVV

+14.8%Year to date+8.7%

1.7%Yield1.1%

+17.9%Past year+9.8%

0.65%Fee0.03%

3–1DIVL wins

End-of-day Nov 6, 2026

Popular Pairs Near These Two

SPYM vs SPY

YTD

SPDRSPYM

+8.8%

SPYSPDR

+8.7%

+8.8%Year to date+8.7%

1.1%Yield1.0%

$182BAssets$819B

2–0SPYM wins

End-of-day Nov 6, 2026

VOO vs IVV

YTD

VanguardVOO

+8.7%

IVViShares

+8.7%

+8.7%Year to date+8.7%

1.1%Yield1.1%

$1.00TAssets$853B

0–0level

End-of-day Nov 6, 2026

SCHD vs VIG

YTD

SchwabSCHD

+31.4%

VIGVanguard

+12.1%

+31.4%Year to date+12.1%

3.0%Yield1.5%

$120BAssets$109B

2–0SCHD wins

End-of-day Nov 6, 2026