Compare · 2 funds side by side · dividends reinvested

DIVL and VIG

DIVLMadison Funds×VIGVanguard×

Versus in desk

Story of the two · Growth5Y$10,000 five years agoDividends reinvested · both on one scale$17,005VIG · best of the two

02 / 04

DIVL and VIG, Ranked

Today

FundFeeYieldYTD1 year3 yrs · yr5 yrs · yrWorst dropVolatilityAssetsAvg rank

Madison Dividend Value ETFIncome · Dividend stocks0.65%1.68%+18.4%+21.8%+16.2%[…]−6.9%10.7%$64M1.4

Vanguard Dividend Appreciation ETFIncome · Dividend stocks0.04%1.44%+16.4%+18.9%+20.6%+11.2%−7.9%10.2%$109B1.5

Rank among the two1st → 2ndFee, drop and volatility: lower ranks higherAvg rank: mean of the 8 ranks · 1 is best

End-of-day Nov 4, 2026 · returns include dividends · since: DIVL 2023 · VIG 2006

Head to Head

Swap sides Versus in desk

Head to Head

Madison Dividend Value ETF · $64M[…]

DIVL

VIG

Vanguard Dividend Appreciation ETF · $109B$17,005

$10,000 five years ago, dividends reinvested · they hold 27.0% in common

DIVLMeasureVIG

+18.4%Year to dateJan 1 → Nov 4+16.4%

+21.8%1 yearTotal return+18.9%

+16.2%3 years · per year$10,000 became $15,708 · $17,533+20.6%

[…]5 years · per year$10,000 became […] · $17,005+11.2%

0.65%Expense ratio$65 · $4 a year on $10k · lower is better0.04%

1.68%Trailing 12-mo yield$168 · $144 a year on $10k1.44%

−6.9%Worst dropSmaller is better−7.9%

10.7%VolatilityLower is calmer10.2%

DIVLVIG Winner of the row, in its colourEach row: the bigger of the two fills its side

4–3DIVL wins

End-of-day Nov 4, 2026 · returns include dividends · 3Y and 5Y figures are per-year returns

More Ways to See the Pairs

DIVL vs VIG: Top 5 Holdings

Today

DIVL

23.7%in top 5

VIG

in top 522.1%

DIVLStockVIG

5.3%JNJnot top 5

5.3%CVXnot top 5

5.3%XOMnot top 5

not top 5MSFT4.9%

not top 5AAPL4.9%

not top 5AVGO4.3%

not top 5LLY4.1%

4.0%CMEnot top 5

not top 5JPM3.9%

3.9%ABBVnot top 5

Held in common27.0%

End-of-day Nov 4, 2026 · share of each fund

DIVL vs VIG Returns, Every Period

Madison FundsDIVL

+21.8%

past year

VIGVanguard

+18.9%

past year

DIVLVIGFaded: behind in that period

2–1DIVL wins

End-of-day Nov 4, 2026 · dividends in · faded = behind in that period

DIVL vs VIG

YTD

Madison FundsDIVL

+18.4%

VIGVanguard

+16.4%

+18.4%Year to date+16.4%

−6.9%Worst drop · 1Y−7.9%

10.7%Volatility · 1Y10.2%

1.7%Yield1.4%

$64.3MAssets$109B

3–1DIVL wins

End-of-day Nov 4, 2026 · smaller drop and lower volatility win

Cost, Income and Risk

Fees: DIVL, VIG

Today

0.04%lowest, VIG

FundExpense ratioFee$10k

VIG0.04%$4

DIVL0.65%$65

End-of-day Nov 4, 2026 · fee on $10,000 a year

Yields: DIVL, VIG

1.68%highest, DIVL

FundTrailing yieldYield$10k

DIVL1.68%$168

VIG1.44%$144

End-of-day Nov 4, 2026 · trailing 12-month yield

Income After Fees on $10,000

$140most kept, VIG

VIG$144 − $4 = $140

DIVL$168 − $65 = $103

KeptFee

End-of-day Nov 4, 2026 · yield in dollars minus the fee

Overlap: DIVL, VIG

Today

27.0%most shared, DIVL and VIG

DIVLVIG

DIVL—27.0%

VIG27.0%—

End-of-day Nov 4, 2026 · share held in common · outlined: the pair in versus

Return vs Bumpiness: 2 ETFs

+21.8%DIVL, at 10.7% volatility

VIGWorst drop−7.9%10.2% vol

DIVLWorst drop−6.9%10.7% vol

End-of-day Nov 4, 2026 · up and left is better

Paid More vs Made More

YTD

DIVLVIG

+18.4%Year to date+16.4%

1.7%Yield1.4%

+21.8%Past year+18.9%

0.65%Fee0.04%

3–1DIVL wins

End-of-day Nov 4, 2026

Popular Pairs Near These Two

SCHD vs VIG

YTD

SchwabSCHD

+35.3%

VIGVanguard

+16.4%

+35.3%Year to date+16.4%

2.9%Yield1.4%

$121BAssets$109B

2–0SCHD wins

End-of-day Nov 4, 2026

DGRO vs VIG

YTD

iSharesDGRO

+20.6%

VIGVanguard

+16.4%

+20.6%Year to date+16.4%

1.8%Yield1.4%

$45.1BAssets$109B

2–0DGRO wins

End-of-day Nov 4, 2026

JEPQ vs JEPI

YTD

J.P. MorganJEPQ

+8.5%

JEPIJ.P. Morgan

+8.8%

+8.5%Year to date+8.8%

12.2%Yield7.8%

$41.8BAssets$46.0B

1–1level

End-of-day Nov 4, 2026