Compare · 2 funds side by side · dividends reinvested

DIVL and VOO

DIVLMadison Funds×VOOVanguard×

Versus in desk

Story of the two · Growth5Y$10,000 five years agoDividends reinvested · both on one scale$18,115VOO · best of the two

02 / 04

DIVL and VOO, Ranked

Today

FundFeeYieldYTD1 year3 yrs · yr5 yrs · yrWorst dropVolatilityAssetsAvg rank

Madison Dividend Value ETFIncome · Dividend stocks0.65%1.68%+18.4%+21.8%+16.2%[…]−6.9%10.7%$64M1.3

Vanguard S&P 500 ETFLow-Cost Core · S&P 5000.03%1.05%+13.4%+13.5%+24.2%+12.6%−8.9%12.8%$1.00T1.6

Rank among the two1st → 2ndFee, drop and volatility: lower ranks higherAvg rank: mean of the 8 ranks · 1 is best

End-of-day Nov 4, 2026 · returns include dividends · since: DIVL 2023 · VOO 2010

Head to Head

Swap sides Versus in desk

Head to Head

Madison Dividend Value ETF · $64M[…]

DIVL

VOO

Vanguard S&P 500 ETF · $1.00T$18,115

$10,000 five years ago, dividends reinvested · they hold 11.5% in common

DIVLMeasureVOO

+18.4%Year to dateJan 1 → Nov 4+13.4%

+21.8%1 yearTotal return+13.5%

+16.2%3 years · per year$10,000 became $15,708 · $19,172+24.2%

[…]5 years · per year$10,000 became […] · $18,115+12.6%

0.65%Expense ratio$65 · $3 a year on $10k · lower is better0.03%

1.68%Trailing 12-mo yield$168 · $105 a year on $10k1.05%

−6.9%Worst dropSmaller is better−8.9%

10.7%VolatilityLower is calmer12.8%

DIVLVOO Winner of the row, in its colourEach row: the bigger of the two fills its side

5–2DIVL wins

End-of-day Nov 4, 2026 · returns include dividends · 3Y and 5Y figures are per-year returns

More Ways to See the Pairs

DIVL vs VOO: Top 5 Holdings

Today

DIVL

23.7%in top 5

VOO

in top 528.3%

DIVLStockVOO

not top 5NVDA8.4%

not top 5AAPL7.4%

not top 5MSFT5.8%

5.3%JNJnot top 5

5.3%CVXnot top 5

5.3%XOMnot top 5

4.0%CMEnot top 5

3.9%ABBVnot top 5

not top 5AMZN3.7%

not top 5GOOGL3.1%

Held in common11.5%

End-of-day Nov 4, 2026 · share of each fund

DIVL vs VOO Returns, Every Period

Madison FundsDIVL

+21.8%

past year

VOOVanguard

+13.5%

past year

DIVLVOOFaded: behind in that period

2–1DIVL wins

End-of-day Nov 4, 2026 · dividends in · faded = behind in that period

Income vs Core: DIVL vs VOO

YTD

Madison FundsDIVL

+18.4%

VOOVanguard

+13.4%

+18.4%Year to date+13.4%

−6.9%Worst drop · 1Y−8.9%

10.7%Volatility · 1Y12.8%

1.7%Yield1.1%

$64.3MAssets$1.00T

4–0DIVL wins

End-of-day Nov 4, 2026 · smaller drop and lower volatility win

Cost, Income and Risk

Fees: DIVL, VOO

Today

0.03%lowest, VOO

FundExpense ratioFee$10k

VOO0.03%$3

DIVL0.65%$65

End-of-day Nov 4, 2026 · fee on $10,000 a year

Yields: DIVL, VOO

1.68%highest, DIVL

FundTrailing yieldYield$10k

DIVL1.68%$168

VOO1.05%$105

End-of-day Nov 4, 2026 · trailing 12-month yield

Income After Fees on $10,000

$103most kept, DIVL

DIVL$168 − $65 = $103

VOO$105 − $3 = $102

KeptFee

End-of-day Nov 4, 2026 · yield in dollars minus the fee

Overlap: DIVL, VOO

Today

11.5%most shared, DIVL and VOO

DIVLVOO

DIVL—11.5%

VOO11.5%—

End-of-day Nov 4, 2026 · share held in common · outlined: the pair in versus

Return vs Bumpiness: 2 ETFs

+21.8%DIVL, at 10.7% volatility

DIVLWorst drop−6.9%10.7% vol

VOOWorst drop−8.9%12.8% vol

End-of-day Nov 4, 2026 · up and left is better

Paid More vs Made More

YTD

DIVLVOO

+18.4%Year to date+13.4%

1.7%Yield1.1%

+21.8%Past year+13.5%

0.65%Fee0.03%

3–1DIVL wins

End-of-day Nov 4, 2026

Popular Pairs Near These Two

SPYM vs SPY

YTD

SPDRSPYM

+13.4%

SPYSPDR

+13.3%

+13.4%Year to date+13.3%

1.0%Yield1.0%

$185BAssets$798B

1–0SPYM wins

End-of-day Nov 4, 2026

VOO vs IVV

YTD

VanguardVOO

+13.4%

IVViShares

+13.4%

+13.4%Year to date+13.4%

1.1%Yield1.1%

$1.00TAssets$872B

0–0level

End-of-day Nov 4, 2026

SCHD vs VIG

YTD

SchwabSCHD

+35.3%

VIGVanguard

+16.4%

+35.3%Year to date+16.4%

2.9%Yield1.4%

$121BAssets$109B

2–0SCHD wins

End-of-day Nov 4, 2026