Compare · 3 funds side by side · dividends reinvested

DIVS, IVV and VOO

DIVSGuinness Atkinson×IVViShares×VOOVanguard×

Story of the three · Growth5Y$10,000 five years agoDividends reinvested · all three on one scale$17,545IVV · best of the three

02 / 04

DIVS, IVV and VOO, Ranked

Today

FundFeeYieldYTD1 year3 yrs · yr5 yrs · yrWorst dropVolatilityAssetsAvg rank

iShares Core S&P 500 ETFLow-Cost Core · S&P 5000.03%1.11%+11.3%+13.6%+22.0%+11.9%−8.9%13.8%$853B1.6

Guinness Atkinson Dividend Builder ETFIncome · Dividend stocks0.98%2.67%+15.1%+18.3%+16.5%+10.0%−10.6%11.2%$39M2.0

Vanguard S&P 500 ETFLow-Cost Core · S&P 5000.03%1.07%+11.3%+13.6%+22.0%+11.9%−8.9%13.7%$1.00T2.3

Rank among the three1st → 3rdFee, drop and volatility: lower ranks higherAvg rank: mean of the 8 ranks · 1 is best

End-of-day Nov 9, 2026 · returns include dividends · since: DIVS 2012 · IVV 2000 · VOO 2010

Head to Head

Swap sides Versus in desk

Head to Head

Guinness Atkinson Dividend Builder ETF · $39M$16,113

DIVS

IVV

iShares Core S&P 500 ETF · $853B$17,545

$10,000 five years ago, dividends reinvested · they hold 14.5% in common

DIVSMeasureIVV

+15.1%Year to dateJan 1 → Nov 9+11.3%

+18.3%1 yearTotal return+13.6%

+16.5%3 years · per year$10,000 became $15,815 · $18,159+22.0%

+10.0%5 years · per year$10,000 became $16,113 · $17,545+11.9%

0.98%Expense ratio$98 · $3 a year on $10k · lower is better0.03%

2.67%Trailing 12-mo yield$267 · $111 a year on $10k1.11%

−10.6%Worst dropSmaller is better−8.9%

11.2%VolatilityLower is calmer13.8%

DIVSIVV Winner of the row, in its colourEach row: the bigger of the two fills its side

4–4Level

End-of-day Nov 9, 2026 · returns include dividends · 3Y and 5Y figures are per-year returns

More Ways to See the Pairs

DIVS vs IVV: Top 5 Holdings

Today

DIVS

18.6%in top 5

IVV

in top 527.8%

DIVSStockIVV

not top 5AAPL7.9%

not top 5NVDA7.1%

3.7%MSFT6.2%

4.0%CSCOnot top 5

not top 5AMZN4.0%

3.8%TXNnot top 5

3.5%PUBGYnot top 5

3.5%ABBVnot top 5

not top 5GOOGL2.6%

Held in common14.5%

End-of-day Nov 9, 2026 · share of each fund

DIVS vs IVV Returns, Every Period

Guinness AtkinsonDIVS

+10.0%

5 years, per year

IVViShares

+11.9%

5 years, per year

DIVSIVVFaded: behind in that period

2–2Level

End-of-day Nov 9, 2026 · dividends in · faded = behind in that period

Income vs Core: DIVS vs IVV

YTD

Guinness AtkinsonDIVS

+15.1%

IVViShares

+11.3%

+15.1%Year to date+11.3%

−10.6%Worst drop · 1Y−8.9%

11.2%Volatility · 1Y13.8%

2.7%Yield1.1%

$38.8MAssets$853B

3–1DIVS wins

End-of-day Nov 9, 2026 · smaller drop and lower volatility win

Cost, Income and Risk

Fees: DIVS, IVV, VOO

Today

0.03%lowest, IVV

FundExpense ratioFee$10k

IVV0.03%$3

VOO0.03%$3

DIVS0.98%$98

End-of-day Nov 9, 2026 · fee on $10,000 a year

Yields: DIVS, IVV, VOO

2.67%highest, DIVS

FundTrailing yieldYield$10k

DIVS2.67%$267

IVV1.11%$111

VOO1.07%$107

End-of-day Nov 9, 2026 · trailing 12-month yield

Income After Fees on $10,000

$169most kept, DIVS

DIVS$267 − $98 = $169

IVV$111 − $3 = $108

VOO$107 − $3 = $104

KeptFee

End-of-day Nov 9, 2026 · yield in dollars minus the fee

Overlap: DIVS, IVV, VOO

Today

92.7%most shared, IVV and VOO

DIVSIVVVOO

DIVS—14.5%14.3%

IVV14.5%—92.7%

VOO14.3%92.7%—

End-of-day Nov 9, 2026 · share held in common · outlined: the pair in versus

Return vs Bumpiness: 3 ETFs

+18.3%DIVS, at 11.2% volatility

DIVSWorst drop−10.6%11.2% vol

VOOWorst drop−8.9%13.7% vol

IVVWorst drop−8.9%13.8% vol

End-of-day Nov 9, 2026 · up and left is better

Paid More vs Made More

YTD

DIVSIVV

+15.1%Year to date+11.3%

2.7%Yield1.1%

+18.3%Past year+13.6%

0.98%Fee0.03%

3–1DIVS wins

End-of-day Nov 9, 2026

Popular Pairs Near These Three

SPYM vs SPY

YTD

SPDRSPYM

+11.3%

SPYSPDR

+11.2%

+11.3%Year to date+11.2%

1.0%Yield1.0%

$179BAssets$778B

1–0SPYM wins

End-of-day Nov 9, 2026

SCHD vs VIG

YTD

SchwabSCHD

+33.2%

VIGVanguard

+14.8%

+33.2%Year to date+14.8%

3.0%Yield1.5%

$120BAssets$109B

2–0SCHD wins

End-of-day Nov 9, 2026

JEPQ vs JEPI

YTD

J.P. MorganJEPQ

+6.6%

JEPIJ.P. Morgan

+7.5%

+6.6%Year to date+7.5%

12.4%Yield7.9%

$40.7BAssets$45.2B

1–1level

End-of-day Nov 9, 2026