Compare · 3 funds side by side · dividends reinvested

IVV, COWS and VOO

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Story of the three · Growth5Y$10,000 five years agoDividends reinvested · all three on one scale$17,533VOO · best of the three

Story of the three · IncomeMost incomeCOWS · 1.26% · $126 a year on $10k

Story of the three · RiskSmallest drop

IVV, COWS and VOO, Ranked

Today

FundFeeYieldYTD1 year3 yrs · yr5 yrs · yrWorst dropVolatilityAssetsAvg rank

Amplify Cash Flow Dividend Leaders ETFIncome · Dividend stocks0.39%1.26%+26.2%+31.3%+22.2%[…]−10.4%15.4%$46M1.9

Vanguard S&P 500 ETFLow-Cost Core · S&P 5000.03%1.06%+12.3%+12.8%+21.9%+11.9%−8.9%13.7%$1.00T1.9

iShares Core S&P 500 ETFLow-Cost Core · S&P 5000.03%1.10%+12.3%+12.7%+21.9%+11.9%−8.9%13.7%$872B2.0

Rank among the three1st → 3rdFee, drop and volatility: lower ranks higherAvg rank: mean of the 8 ranks · 1 is best

End-of-day Nov 11, 2026 · returns include dividends · since: IVV 2000 · COWS 2023 · VOO 2010

Head to Head

Swap sides Versus in desk

Head to Head

5Y

iShares Core S&P 500 ETF · $872B$17,530

IVV

COWS

Amplify Cash Flow Dividend Leaders ETF · $46M[…]

$10,000 five years ago, dividends reinvested · they hold 4.4% in common

IVVMeasure

More Ways to See the Pairs

IVV vs COWS: Top 5 Holdings

Today

IVV

26.9%in top 5

COWS

in top 516.8%

IVVStockCOWS

7.8%AAPLnot top 5

6.3%NVDAnot top 5

6.1%MSFTnot top 5

4.1%AMZNnot top 5

not top 5HAS3.7%

Cost, Income and Risk

Fees: IVV, COWS, VOO

Today

0.03%lowest, IVV

FundExpense ratioFee$10k

IVV0.03%$3

VOO0.03%$3

COWS0.39%$39

End-of-day Nov 11, 2026 · fee on $10,000 a year

Yields: IVV, COWS, VOO

Popular Pairs Near These Three

SPYM vs SPY

YTD

SPDRSPYM

+12.4%

SPYSPDR

+12.3%

+12.4%Year to date+12.3%

1.0%Yield1.0%

$183BAssets$792B

1–0SPYM wins

End-of-day Nov 11, 2026

SCHD vs VIG

YTD

SchwabSCHD

+34.6%

VIGVanguard

+16.0%

JEPQ vs JEPI

YTD

J.P. MorganJEPQ

+8.1%

JEPIJ.P. Morgan

+8.6%

COWS

+12.3%Year to dateJan 1 → Nov 11+26.2%

+12.7%1 yearTotal return+31.3%

+21.9%3 years · per year$10,000 became $18,122 · $18,255+22.2%

+11.9%5 years · per year$10,000 became $17,530 · […][…]

0.03%Expense ratio$3 · $39 a year on $10k · lower is better0.39%

1.10%Trailing 12-mo yield$110 · $126 a year on $10k1.26%

−8.9%Worst dropSmaller is better−10.4%

13.7%VolatilityLower is calmer15.4%

IVVCOWS Winner of the row, in its colourEach row: the bigger of the two fills its side

3–4COWS wins

End-of-day Nov 11, 2026 · returns include dividends · 3Y and 5Y figures are per-year returns

not top 5RRC3.3%

not top 5ROP3.3%

not top 5PNR3.3%

not top 5STZ3.2%

2.6%GOOGLnot top 5

Held in common4.4%

End-of-day Nov 11, 2026 · share of each fund

IVV vs COWS Returns, Every Period

1Y

iSharesIVV

+12.7%

past year

COWSAmplify

+31.3%

past year

IVVCOWSFaded: behind in that period

0–3COWS wins

End-of-day Nov 11, 2026 · dividends in · faded = behind in that period

Core vs Income: IVV vs COWS

YTD

iSharesIVV

+12.3%

COWSAmplify

+26.2%

+12.3%Year to date+26.2%

−8.9%Worst drop · 1Y−10.4%

13.7%Volatility · 1Y15.4%

1.1%Yield1.3%

$872BAssets$45.6M

2–2level

End-of-day Nov 11, 2026 · smaller drop and lower volatility win

1Y

1.26%highest, COWS

FundTrailing yieldYield$10k

COWS1.26%$126

IVV1.10%$110

VOO1.06%$106

End-of-day Nov 11, 2026 · trailing 12-month yield

Income After Fees on $10,000

1Y

$107most kept, IVV

IVV$110 − $3 = $107

VOO$106 − $3 = $103

COWS$126 − $39 = $87

KeptFee

End-of-day Nov 11, 2026 · yield in dollars minus the fee

Overlap: IVV, COWS, VOO

Today

92.7%most shared, IVV and VOO

IVVCOWSVOO

IVV—4.4%92.7%

COWS4.4%—4.1%

VOO92.7%4.1%—

End-of-day Nov 11, 2026 · share held in common · outlined: the pair in versus

Return vs Bumpiness: 3 ETFs

1Y

+31.3%COWS, at 15.4% volatility

VOOWorst drop−8.9%13.7% vol

IVVWorst drop−8.9%13.7% vol

COWSWorst drop−10.4%15.4% vol

End-of-day Nov 11, 2026 · up and left is better

Paid More vs Made More

YTD

COWSIVV

+26.2%Year to date+12.3%

1.3%Yield1.1%

+31.3%Past year+12.7%

0.39%Fee0.03%

3–1COWS wins

End-of-day Nov 11, 2026

+34.6%Year to date+16.0%

2.9%Yield1.4%

$123BAssets$109B

2–0SCHD wins

End-of-day Nov 11, 2026

+8.1%Year to date+8.6%

12.2%Yield7.8%

$42.0BAssets$46.6B

1–1level

End-of-day Nov 11, 2026

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IVV, COWS and VOO

Head to Head

More Ways to See the Pairs

Cost, Income and Risk

Popular Pairs Near These Three