Compare · 2 funds side by side · dividends reinvested

IVV and LOGO

IVViShares×LOGOAlpha Brands×

Versus in desk

Story of the two · Growth5Y$10,000 five years agoDividends reinvested · both on one scale$17,177IVV · best of the two

02 / 04

IVV and LOGO, Ranked

Today

FundFeeYieldYTD1 year3 yrs · yr5 yrs · yrWorst dropVolatilityAssetsAvg rank

iShares Core S&P 500 ETFLow-Cost Core · S&P 5000.03%1.14%+8.7%+9.8%+21.8%+11.4%−8.9%13.6%$850B1.0

Alpha Brands Consumption Leaders ETFUnsorted0.69%0.00%−7.2%−8.6%[…][…]−14.3%16.7%$33M2.0

Rank among the two1st → 2ndFee, drop and volatility: lower ranks higherAvg rank: mean of the 8 ranks · 1 is best

End-of-day Nov 6, 2026 · returns include dividends · since: IVV 2000 · LOGO 2025

Head to Head

Swap sides Versus in desk

Head to Head

iShares Core S&P 500 ETF · $850B$17,177

IVV

LOGO

Alpha Brands Consumption Leaders ETF · $33M[…]

$10,000 five years ago, dividends reinvested · they hold 28.4% in common

IVVMeasureLOGO

+8.7%Year to dateJan 1 → Nov 6−7.2%

+9.8%1 yearTotal return−8.6%

+21.8%3 years · per year$10,000 became $18,084 · […][…]

+11.4%5 years · per year$10,000 became $17,177 · […][…]

0.03%Expense ratio$3 · $69 a year on $10k · lower is better0.69%

1.14%Trailing 12-mo yield$114 · $0 a year on $10k0.00%

−8.9%Worst dropSmaller is better−14.3%

13.6%VolatilityLower is calmer16.7%

IVVLOGO Winner of the row, in its colourEach row: the bigger of the two fills its side

6–0IVV wins

End-of-day Nov 6, 2026 · returns include dividends · 3Y and 5Y figures are per-year returns

More Ways to See the Pairs

IVV vs LOGO: Top 5 Holdings

Today

IVV

27.8%in top 5

LOGO

in top 520.1%

IVVStockLOGO

7.9%AAPL3.8%

6.9%NVDAnot top 5

6.3%MSFTnot top 5

4.0%AMZN4.8%

not top 5LLY4.6%

not top 5SPOT3.5%

not top 5MNST3.3%

2.6%GOOGLnot top 5

Held in common28.4%

End-of-day Nov 6, 2026 · share of each fund

IVV vs LOGO Returns, Every Period

iSharesIVV

+9.8%

past year

LOGOAlpha Brands

−8.6%

past year

IVVLOGOFaded: behind in that period

2–0IVV wins

End-of-day Nov 6, 2026 · dividends in · faded = behind in that period

Core vs Unsorted: IVV vs LOGO

YTD

iSharesIVV

+8.7%

LOGOAlpha Brands

−7.2%

+8.7%Year to date−7.2%

−8.9%Worst drop · 1Y−14.3%

13.6%Volatility · 1Y16.7%

1.1%Yield0.0%

$850BAssets$32.8M

4–0IVV wins

End-of-day Nov 6, 2026 · smaller drop and lower volatility win

Cost, Income and Risk

Fees: IVV, LOGO

Today

0.03%lowest, IVV

FundExpense ratioFee$10k

IVV0.03%$3

LOGO0.69%$69

End-of-day Nov 6, 2026 · fee on $10,000 a year

Yields: IVV, LOGO

1.14%highest, IVV

FundTrailing yieldYield$10k

IVV1.14%$114

LOGO0.00%$0

End-of-day Nov 6, 2026 · trailing 12-month yield

Income After Fees on $10,000

$111most kept, IVV

IVV$114 − $3 = $111

LOGO$0 − $69 = −$69

KeptFee

End-of-day Nov 6, 2026 · yield in dollars minus the fee

Overlap: IVV, LOGO

Today

28.4%most shared, IVV and LOGO

IVVLOGO

IVV—28.4%

LOGO28.4%—

End-of-day Nov 6, 2026 · share held in common · outlined: the pair in versus

Return vs Bumpiness: 2 ETFs

+9.8%IVV, at 13.6% volatility

IVVWorst drop−8.9%13.6% vol

LOGOWorst drop−14.3%16.7% vol

End-of-day Nov 6, 2026 · up and left is better

Paid More vs Made More

YTD

IVVLOGO

+8.7%Year to date−7.2%

1.1%Yield0.0%

+9.8%Past year−8.6%

0.03%Fee0.69%

4–0IVV wins

End-of-day Nov 6, 2026

Popular Pairs Near These Two

SPYM vs SPY

YTD

SPDRSPYM

+8.8%

SPYSPDR

+8.7%

+8.8%Year to date+8.7%

1.1%Yield1.0%

$182BAssets$819B

2–0SPYM wins

End-of-day Nov 6, 2026

VOO vs IVV

YTD

VanguardVOO

+8.7%

IVViShares

+8.7%

+8.7%Year to date+8.7%

1.1%Yield1.1%

$1.00TAssets$850B

0–0level

End-of-day Nov 6, 2026

SCHD vs VIG

YTD

SchwabSCHD

+31.4%

VIGVanguard

+12.1%

+31.4%Year to date+12.1%

3.0%Yield1.5%

$120BAssets$109B

2–0SCHD wins

End-of-day Nov 6, 2026