Compare · 2 funds side by side · dividends reinvested

LOGO and IVV

LOGOAlpha Brands×IVViShares×

Versus in desk

Story of the two · Growth5Y$10,000 five years agoDividends reinvested · both on one scale$17,151IVV · best of the two

02 / 04

LOGO and IVV, Ranked

Today

FundFeeYieldYTD1 year3 yrs · yr5 yrs · yrWorst dropVolatilityAssetsAvg rank

iShares Core S&P 500 ETFLow-Cost Core · S&P 5000.03%1.09%+13.4%+13.5%+24.2%+12.6%−8.9%12.9%$887B1.0

Alpha Brands Consumption Leaders ETFUnsorted0.69%0.00%−3.7%−6.3%[…][…]−14.8%16.2%$33M2.0

Rank among the two1st → 2ndFee, drop and volatility: lower ranks higherAvg rank: mean of the 8 ranks · 1 is best

End-of-day Nov 5, 2026 · returns include dividends · since: LOGO 2025 · IVV 2000

Head to Head

Swap sides Versus in desk

Head to Head

Alpha Brands Consumption Leaders ETF · $33M[…]

LOGO

IVV

iShares Core S&P 500 ETF · $887B$17,151

$10,000 five years ago, dividends reinvested · they hold 28.4% in common

LOGOMeasureIVV

−3.7%Year to dateJan 1 → Nov 5+13.4%

−6.3%1 yearTotal return+13.5%

[…]3 years · per year$10,000 became […] · $19,178+24.2%

[…]5 years · per year$10,000 became […] · $18,118+12.6%

0.69%Expense ratio$69 · $3 a year on $10k · lower is better0.03%

0.00%Trailing 12-mo yield$0 · $109 a year on $10k1.09%

−14.8%Worst dropSmaller is better−8.9%

16.2%VolatilityLower is calmer12.9%

LOGOIVV Winner of the row, in its colourEach row: the bigger of the two fills its side

0–6IVV wins

End-of-day Nov 5, 2026 · returns include dividends · 3Y and 5Y figures are per-year returns

More Ways to See the Pairs

LOGO vs IVV: Top 5 Holdings

Today

LOGO

19.7%in top 5

IVV

in top 527.7%

LOGOStockIVV

3.7%AAPL7.7%

not top 5NVDA7.3%

not top 5MSFT6.2%

4.7%AMZN3.9%

4.6%LLYnot top 5

3.4%SPOTnot top 5

3.3%AXONnot top 5

not top 5GOOGL2.6%

Held in common28.4%

End-of-day Nov 5, 2026 · share of each fund

LOGO vs IVV Returns, Every Period

Alpha BrandsLOGO

−6.3%

past year

IVViShares

+13.5%

past year

LOGOIVVFaded: behind in that period

0–2IVV wins

End-of-day Nov 5, 2026 · dividends in · faded = behind in that period

Unsorted vs Core: LOGO vs IVV

YTD

Alpha BrandsLOGO

−3.7%

IVViShares

+13.4%

−3.7%Year to date+13.4%

−14.8%Worst drop · 1Y−8.9%

16.2%Volatility · 1Y12.9%

0.0%Yield1.1%

$32.6MAssets$887B

4–0IVV wins

End-of-day Nov 5, 2026 · smaller drop and lower volatility win

Cost, Income and Risk

Fees: LOGO, IVV

Today

0.03%lowest, IVV

FundExpense ratioFee$10k

IVV0.03%$3

LOGO0.69%$69

End-of-day Nov 5, 2026 · fee on $10,000 a year

Yields: LOGO, IVV

1.09%highest, IVV

FundTrailing yieldYield$10k

IVV1.09%$109

LOGO0.00%$0

End-of-day Nov 5, 2026 · trailing 12-month yield

Income After Fees on $10,000

$106most kept, IVV

IVV$109 − $3 = $106

LOGO$0 − $69 = −$69

KeptFee

End-of-day Nov 5, 2026 · yield in dollars minus the fee

Overlap: LOGO, IVV

Today

28.4%most shared, LOGO and IVV

LOGOIVV

LOGO—28.4%

IVV28.4%—

End-of-day Nov 5, 2026 · share held in common · outlined: the pair in versus

Return vs Bumpiness: 2 ETFs

+13.5%IVV, at 12.9% volatility

IVVWorst drop−8.9%12.9% vol

LOGOWorst drop−14.8%16.2% vol

End-of-day Nov 5, 2026 · up and left is better

Paid More vs Made More

YTD

IVVLOGO

+13.4%Year to date−3.7%

1.1%Yield0.0%

+13.5%Past year−6.3%

0.03%Fee0.69%

4–0IVV wins

End-of-day Nov 5, 2026

Popular Pairs Near These Two

SPYM vs SPY

YTD

SPDRSPYM

+13.4%

SPYSPDR

+13.3%

+13.4%Year to date+13.3%

1.0%Yield1.0%

$182BAssets$805B

1–0SPYM wins

End-of-day Nov 5, 2026

VOO vs IVV

YTD

VanguardVOO

+13.4%

IVViShares

+13.4%

+13.4%Year to date+13.4%

1.1%Yield1.1%

$1.00TAssets$887B

0–0level

End-of-day Nov 5, 2026

SCHD vs VIG

YTD

SchwabSCHD

+35.3%

VIGVanguard

+16.4%

+35.3%Year to date+16.4%

2.9%Yield1.4%

$123BAssets$109B

2–0SCHD wins

End-of-day Nov 5, 2026