Compare · 2 funds side by side · dividends reinvested

LOGO and VOO

LOGOAlpha Brands×VOOVanguard×

Versus in desk

Story of the two · Growth5Y$10,000 five years agoDividends reinvested · both on one scale$17,749VOO · best of the two

02 / 04

LOGO and VOO, Ranked

Today

FundFeeYieldYTD1 year3 yrs · yr5 yrs · yrWorst dropVolatilityAssetsAvg rank

Vanguard S&P 500 ETFLow-Cost Core · S&P 5000.03%1.07%+11.5%+11.9%+24.1%+12.2%−8.9%12.7%$1.00T1.0

Alpha Brands Consumption Leaders ETFUnsorted0.69%0.00%−4.4%−6.9%[…][…]−14.8%16.2%$32M2.0

Rank among the two1st → 2ndFee, drop and volatility: lower ranks higherAvg rank: mean of the 8 ranks · 1 is best

End-of-day Nov 3, 2026 · returns include dividends · since: LOGO 2025 · VOO 2010

Head to Head

Swap sides Versus in desk

Head to Head

Alpha Brands Consumption Leaders ETF · $32M[…]

LOGO

VOO

Vanguard S&P 500 ETF · $1.00T$17,749

$10,000 five years ago, dividends reinvested · they hold 28.3% in common

LOGOMeasureVOO

−4.4%Year to dateJan 1 → Nov 3+11.5%

−6.9%1 yearTotal return+11.9%

[…]3 years · per year$10,000 became […] · $19,094+24.1%

[…]5 years · per year$10,000 became […] · $17,749+12.2%

0.69%Expense ratio$69 · $3 a year on $10k · lower is better0.03%

0.00%Trailing 12-mo yield$0 · $107 a year on $10k1.07%

−14.8%Worst dropSmaller is better−8.9%

16.2%VolatilityLower is calmer12.7%

LOGOVOO Winner of the row, in its colourEach row: the bigger of the two fills its side

0–6VOO wins

End-of-day Nov 3, 2026 · returns include dividends · 3Y and 5Y figures are per-year returns

More Ways to See the Pairs

LOGO vs VOO: Top 5 Holdings

Today

LOGO

19.3%in top 5

VOO

in top 528.3%

LOGOStockVOO

not top 5NVDA8.4%

3.6%AAPL7.4%

not top 5MSFT5.8%

4.7%LLYnot top 5

4.4%AMZN3.7%

3.3%AXONnot top 5

3.3%SPOTnot top 5

not top 5GOOGL3.1%

Held in common28.3%

End-of-day Nov 3, 2026 · share of each fund

LOGO vs VOO Returns, Every Period

Alpha BrandsLOGO

−6.9%

past year

VOOVanguard

+11.9%

past year

LOGOVOOFaded: behind in that period

0–2VOO wins

End-of-day Nov 3, 2026 · dividends in · faded = behind in that period

Unsorted vs Core: LOGO vs VOO

YTD

Alpha BrandsLOGO

−4.4%

VOOVanguard

+11.5%

−4.4%Year to date+11.5%

−14.8%Worst drop · 1Y−8.9%

16.2%Volatility · 1Y12.7%

0.0%Yield1.1%

$32.4MAssets$1.00T

4–0VOO wins

End-of-day Nov 3, 2026 · smaller drop and lower volatility win

Cost, Income and Risk

Fees: LOGO, VOO

Today

0.03%lowest, VOO

FundExpense ratioFee$10k

VOO0.03%$3

LOGO0.69%$69

End-of-day Nov 3, 2026 · fee on $10,000 a year

Yields: LOGO, VOO

1.07%highest, VOO

FundTrailing yieldYield$10k

VOO1.07%$107

LOGO0.00%$0

End-of-day Nov 3, 2026 · trailing 12-month yield

Income After Fees on $10,000

$104most kept, VOO

VOO$107 − $3 = $104

LOGO$0 − $69 = −$69

KeptFee

End-of-day Nov 3, 2026 · yield in dollars minus the fee

Overlap: LOGO, VOO

Today

28.3%most shared, LOGO and VOO

LOGOVOO

LOGO—28.3%

VOO28.3%—

End-of-day Nov 3, 2026 · share held in common · outlined: the pair in versus

Return vs Bumpiness: 2 ETFs

+11.9%VOO, at 12.7% volatility

VOOWorst drop−8.9%12.7% vol

LOGOWorst drop−14.8%16.2% vol

End-of-day Nov 3, 2026 · up and left is better

Paid More vs Made More

YTD

VOOLOGO

+11.5%Year to date−4.4%

1.1%Yield0.0%

+11.9%Past year−6.9%

0.03%Fee0.69%

4–0VOO wins

End-of-day Nov 3, 2026

Popular Pairs Near These Two

SPYM vs SPY

YTD

SPDRSPYM

+11.5%

SPYSPDR

+11.5%

+11.5%Year to date+11.5%

1.0%Yield1.0%

$185BAssets$798B

0–0level

End-of-day Nov 3, 2026

VOO vs IVV

YTD

VanguardVOO

+11.5%

IVViShares

+11.6%

+11.5%Year to date+11.6%

1.1%Yield1.1%

$1.00TAssets$872B

1–0IVV wins

End-of-day Nov 3, 2026

SCHD vs VIG

YTD

SchwabSCHD

+32.8%

VIGVanguard

+14.0%

+32.8%Year to date+14.0%

3.0%Yield1.5%

$121BAssets$109B

2–0SCHD wins

End-of-day Nov 3, 2026