Compare · 3 funds side by side · dividends reinvested

LOGO, VTI and IVV

LOGOAlpha Brands×VTIVanguard×IVViShares×

Story of the three · Growth5Y$10,000 five years agoDividends reinvested · all three on one scale$17,177IVV · best of the three

02 / 04

LOGO, VTI and IVV, Ranked

Today

FundFeeYieldYTD1 year3 yrs · yr5 yrs · yrWorst dropVolatilityAssetsAvg rank

iShares Core S&P 500 ETFLow-Cost Core · S&P 5000.03%1.14%+8.7%+9.8%+21.8%+11.4%−8.9%13.6%$850B1.3

Vanguard Morningstar Total Stock Market ETFLow-Cost Core · Total US market0.03%1.09%+8.9%+9.9%+21.7%+10.4%−8.9%13.7%$689B1.6

Alpha Brands Consumption Leaders ETFUnsorted0.69%0.00%−7.2%−8.6%[…][…]−14.3%16.7%$33M3.0

Rank among the three1st → 3rdFee, drop and volatility: lower ranks higherAvg rank: mean of the 8 ranks · 1 is best

End-of-day Nov 6, 2026 · returns include dividends · since: LOGO 2025 · VTI 2001 · IVV 2000

Head to Head

Swap sides Versus in desk

Head to Head

Alpha Brands Consumption Leaders ETF · $33M[…]

LOGO

VTI

Vanguard Morningstar Total Stock Market ETF · $689B$16,375

$10,000 five years ago, dividends reinvested · they hold 26.9% in common

LOGOMeasureVTI

−7.2%Year to dateJan 1 → Nov 6+8.9%

−8.6%1 yearTotal return+9.9%

[…]3 years · per year$10,000 became […] · $18,004+21.7%

[…]5 years · per year$10,000 became […] · $16,375+10.4%

0.69%Expense ratio$69 · $3 a year on $10k · lower is better0.03%

0.00%Trailing 12-mo yield$0 · $109 a year on $10k1.09%

−14.3%Worst dropSmaller is better−8.9%

16.7%VolatilityLower is calmer13.7%

LOGOVTI Winner of the row, in its colourEach row: the bigger of the two fills its side

0–6VTI wins

End-of-day Nov 6, 2026 · returns include dividends · 3Y and 5Y figures are per-year returns

More Ways to See the Pairs

LOGO vs VTI: Top 5 Holdings

Today

LOGO

20.1%in top 5

VTI

in top 525.0%

LOGOStockVTI

not top 5NVDA7.1%

3.8%AAPL6.6%

not top 5MSFT5.2%

4.8%AMZN3.3%

4.6%LLYnot top 5

3.5%SPOTnot top 5

3.3%MNSTnot top 5

not top 5GOOGL2.8%

Held in common26.9%

End-of-day Nov 6, 2026 · share of each fund

LOGO vs VTI Returns, Every Period

Alpha BrandsLOGO

−8.6%

past year

VTIVanguard

+9.9%

past year

LOGOVTIFaded: behind in that period

0–2VTI wins

End-of-day Nov 6, 2026 · dividends in · faded = behind in that period

Unsorted vs Core: LOGO vs IVV

YTD

Alpha BrandsLOGO

−7.2%

IVViShares

+8.7%

−7.2%Year to date+8.7%

−14.3%Worst drop · 1Y−8.9%

16.7%Volatility · 1Y13.6%

0.0%Yield1.1%

$32.8MAssets$850B

4–0IVV wins

End-of-day Nov 6, 2026 · smaller drop and lower volatility win

Cost, Income and Risk

Fees: LOGO, VTI, IVV

Today

0.03%lowest, VTI

FundExpense ratioFee$10k

VTI0.03%$3

IVV0.03%$3

LOGO0.69%$69

End-of-day Nov 6, 2026 · fee on $10,000 a year

Yields: LOGO, VTI, IVV

1.14%highest, IVV

FundTrailing yieldYield$10k

IVV1.14%$114

VTI1.09%$109

LOGO0.00%$0

End-of-day Nov 6, 2026 · trailing 12-month yield

Income After Fees on $10,000

$111most kept, IVV

IVV$114 − $3 = $111

VTI$109 − $3 = $106

LOGO$0 − $69 = −$69

KeptFee

End-of-day Nov 6, 2026 · yield in dollars minus the fee

Overlap: LOGO, VTI, IVV

Today

85.5%most shared, VTI and IVV

LOGOVTIIVV

LOGO—26.9%28.4%

VTI26.9%—85.5%

IVV28.4%85.5%—

End-of-day Nov 6, 2026 · share held in common · outlined: the pair in versus

Return vs Bumpiness: 3 ETFs

+9.9%VTI, at 13.7% volatility

IVVWorst drop−8.9%13.6% vol

VTIWorst drop−8.9%13.7% vol

LOGOWorst drop−14.3%16.7% vol

End-of-day Nov 6, 2026 · up and left is better

Paid More vs Made More

YTD

IVVVTI

+8.7%Year to date+8.9%

1.1%Yield1.1%

+9.8%Past year+9.9%

0.03%Fee0.03%

2–0VTI wins

End-of-day Nov 6, 2026

Popular Pairs Near These Three

SPYM vs SPY

YTD

SPDRSPYM

+8.8%

SPYSPDR

+8.7%

+8.8%Year to date+8.7%

1.1%Yield1.0%

$182BAssets$819B

2–0SPYM wins

End-of-day Nov 6, 2026

VTI vs ITOT

YTD

VanguardVTI

+8.9%

ITOTiShares

+8.8%

+8.9%Year to date+8.8%

1.1%Yield1.0%

$689BAssets$92.8B

2–0VTI wins

End-of-day Nov 6, 2026

VOO vs IVV

YTD

VanguardVOO

+8.7%

IVViShares

+8.7%

+8.7%Year to date+8.7%

1.1%Yield1.1%

$1.00TAssets$850B

0–0level

End-of-day Nov 6, 2026