ALPS Sector Dividend Dogs ETF · $1.5B$17,367
SDOGSDOG vsVOOVOOVanguard S&P 500 ETF · $1.00T$18,115
$10,000 five years ago, dividends reinvested · they hold 6.3% in common
SDOGMeasureVOO
Returns · dividends reinvested
+26.3%Year to dateJan 1 → Nov 4+13.4%
+31.3%1 yearTotal return+13.5%
+22.9%3 years · per year$10,000 became $18,542 · $19,172+24.2%
+11.7%5 years · per year$10,000 became $17,367 · $18,115+12.6%
Cost and income
0.36%Expense ratio$36 · $3 a year on $10k · lower is better0.03%
3.30%Trailing 12-mo yield$330 · $105 a year on $10k1.05%
Risk · past year
−7.3%Worst dropSmaller is better−8.9%
11.9%VolatilityLower is calmer12.8%
SDOGVOO Winner of the row, in its colourEach row: the bigger of the two fills its side
5–3SDOG wins
End-of-day Nov 4, 2026 · returns include dividends · 3Y and 5Y figures are per-year returns