Compare · 2 funds side by side · dividends reinvested

SFLR and VIG

SFLRInnovator×VIGVanguard×
$7.5k$10k$12.5k$15k$17.5kLow $8,448 · 2022VIG$16,331Oct 2021Nov 2026Story of the two · Growth5Y$10,000 five years agoDividends reinvested · both on one scale$16,331VIG · best of the two
02 / 04

SFLR and VIG, Ranked

Today
FundFeeYieldYTD1 year3 yrs · yr5 yrs · yrWorst dropVolatilityAssetsAvg rank
Vanguard Dividend Appreciation ETFIncome · Dividend stocks0.04%1.49%+12.5%+15.2%+18.9%+10.3%−7.9%10.8%$109B1.3
Innovator Equity Managed Floor ETFDefined Outcome · Hedged equity0.89%0.25%+2.8%+3.6%+15.2%[…]−6.8%10.7%$2.2B1.7
Rank among the two1st → 2ndFee, drop and volatility: lower ranks higherAvg rank: mean of the 8 ranks · 1 is best
End-of-day Nov 5, 2026 · returns include dividends · since: SFLR 2022 · VIG 2006
@TheETFTracker·theetftracker.com

Head to Head

5Y
Innovator Equity Managed Floor ETF · $2.2B[…]
SFLR
VIG
Vanguard Dividend Appreciation ETF · $109B$16,331

$10,000 five years ago, dividends reinvested · they hold 38.9% in common

SFLRMeasureVIG
+2.8%Year to dateJan 1 → Nov 5+12.5%
+3.6%1 yearTotal return+15.2%
+15.2%3 years · per year$10,000 became $15,293 · $16,814+18.9%
[…]5 years · per year$10,000 became […] · $16,331+10.3%
0.89%Expense ratio$89 · $4 a year on $10k · lower is better0.04%
0.25%Trailing 12-mo yield$25 · $149 a year on $10k1.49%
−6.8%Worst dropSmaller is better−7.9%
10.7%VolatilityLower is calmer10.8%
SFLRVIG Winner of the row, in its colourEach row: the bigger of the two fills its side
2–5VIG wins
End-of-day Nov 5, 2026 · returns include dividends · 3Y and 5Y figures are per-year returns
@TheETFTracker·theetftracker.com

More Ways to See the Pairs

SFLR vs VIG: Top 5 Holdings

Today
27.2%in top 5
VIG
in top 522.1%
SFLRStockVIG
7.7%AAPL4.9%
7.0%NVDAnot top 5
6.0%MSFT4.9%
not top 5AVGO4.3%
not top 5LLY4.1%
4.0%AMZNnot top 5
not top 5JPM3.9%
2.4%GOOGLnot top 5
Held in common38.9%
End-of-day Nov 5, 2026 · share of each fund
@TheETFTracker·theetftracker.com

SFLR vs VIG Returns, Every Period

1Y
InnovatorSFLR
+3.6%
past year
VIGVanguard
+15.2%
past year
0%+10%+20%+2.8%+12.5%YTD+3.6%+15.2%1 year+15.2%+18.9%3 yrs · yr
SFLRVIGFaded: behind in that period
0–3VIG wins
End-of-day Nov 5, 2026 · dividends in · faded = behind in that period
@TheETFTracker·theetftracker.com

Defined Outcome vs Income: SFLR vs VIG

YTD
InnovatorSFLR
+2.8%
VIGVanguard
+12.5%
Jan 1Nov 5+2.8%+12.5%
+2.8%Year to date+12.5%
−6.8%Worst drop · 1Y−7.9%
10.7%Volatility · 1Y10.8%
0.3%Yield1.5%
$2.2BAssets$109B
2–2level
End-of-day Nov 5, 2026 · smaller drop and lower volatility win
@TheETFTracker·theetftracker.com

Cost, Income and Risk

Fees: SFLR, VIG

Today
0.04%lowest, VIG
FundExpense ratioFee$10k
VIG0.04%$4
SFLR0.89%$89
End-of-day Nov 5, 2026 · fee on $10,000 a year
@TheETFTracker·theetftracker.com

Yields: SFLR, VIG

1Y
1.49%highest, VIG
FundTrailing yieldYield$10k
VIG1.49%$149
SFLR0.25%$25
End-of-day Nov 5, 2026 · trailing 12-month yield
@TheETFTracker·theetftracker.com

Income After Fees on $10,000

1Y
$145most kept, VIG
VIG$149 − $4 = $145
SFLR$25 − $89 = −$64
KeptFee
End-of-day Nov 5, 2026 · yield in dollars minus the fee
@TheETFTracker·theetftracker.com

Overlap: SFLR, VIG

Today
38.9%most shared, SFLR and VIG
SFLRVIG
SFLR—38.9%
VIG38.9%—
End-of-day Nov 5, 2026 · share held in common · outlined: the pair in versus
@TheETFTracker·theetftracker.com

Return vs Bumpiness: 2 ETFs

1Y
+15.2%VIG, at 10.8% volatility
0%+5%+10%+15%+20%7.5%10%12.5%Volatility · 1 year → bumpierVIG +15.2%SFLR +3.6%
SFLRWorst drop−6.8%10.7% vol
VIGWorst drop−7.9%10.8% vol
End-of-day Nov 5, 2026 · up and left is better
@TheETFTracker·theetftracker.com

Paid More vs Made More

YTD
Jan 1Nov 5+12.5%+2.8%
+12.5%Year to date+2.8%
1.5%Yield0.3%
+15.2%Past year+3.6%
0.04%Fee0.89%
4–0VIG wins
End-of-day Nov 5, 2026
@TheETFTracker·theetftracker.com

Popular Pairs Near These Two

SCHD vs VIG

YTD
SchwabSCHD
+32.3%
VIGVanguard
+12.5%
Jan 1Nov 5+32.3%+12.5%
+32.3%Year to date+12.5%
3.0%Yield1.5%
$123BAssets$109B
2–0SCHD wins
End-of-day Nov 5, 2026
@TheETFTracker·theetftracker.com

DGRO vs VIG

YTD
iSharesDGRO
+17.2%
VIGVanguard
+12.5%
Jan 1Nov 5+17.2%+12.5%
+17.2%Year to date+12.5%
1.9%Yield1.5%
$46.1BAssets$109B
2–0DGRO wins
End-of-day Nov 5, 2026
@TheETFTracker·theetftracker.com

JEPQ vs JEPI

YTD
J.P. MorganJEPQ
+8.5%
JEPIJ.P. Morgan
+5.2%
Jan 1Nov 5+8.5%+5.2%
+8.5%Year to date+5.2%
12.2%Yield8.1%
$42.1BAssets$46.1B
2–0JEPQ wins
End-of-day Nov 5, 2026
@TheETFTracker·theetftracker.com