ALPS Sector Dividend Dogs ETF · $1.4B$16,907
SDOGSDOG vsVOOVOOVanguard S&P 500 ETF · $1.00T$17,177
$10,000 five years ago, dividends reinvested · they hold 6.3% in common
SDOGMeasureVOO
Returns · dividends reinvested
+23.6%Year to dateJan 1 → Nov 6+8.7%
+29.7%1 yearTotal return+9.8%
+21.9%3 years · per year$10,000 became $18,098 · $18,079+21.8%
+11.1%5 years · per year$10,000 became $16,907 · $17,177+11.4%
Cost and income
0.36%Expense ratio$36 · $3 a year on $10k · lower is better0.03%
3.37%Trailing 12-mo yield$337 · $110 a year on $10k1.10%
Risk · past year
−7.3%Worst dropSmaller is better−8.9%
12.1%VolatilityLower is calmer13.5%
SDOGVOO Winner of the row, in its colourEach row: the bigger of the two fills its side
6–2SDOG wins
End-of-day Nov 6, 2026 · returns include dividends · 3Y and 5Y figures are per-year returns