DIVL vs SCHD

ADIVL

BSCHD

Measures won1–3SCHD wins · of 6 · 5Y

$10,000 · 5Y$17,177VOO · SCHD $16,267

Lowest cost0.03%VOO · $3 on $10k

Most income3.00%SCHD · $300 on $10k

Smallest drop−6.9%SCHD · worst fall in 1Y

Held in common29.5%DIVL and SCHD

DIVL

SCHD

Madison Dividend Value ETF · $65MSchwab U.S. Dividend Equity ETF · $120B

+14.8%3 years · per year$15,146 · $17,266+20.0%

[…]5 years · per year[…] · $16,267+10.2%

0.65%Expense ratio$65 · $6 on $10k · lower wins0.06%

1.74%12-mo yield$174 · $300 on $10k3.00%

−6.9%Worst dropSmaller wins−6.9%

11.0%VolatilityLower wins11.7%

1–3SCHD wins

$10,000 · 5 yearsAll three, one scale

Shared top holdingsDIVL · SCHD

5.1%CVX4.0%

3.7%PG4.5%

3.5%COP3.9%

3.1%KO4.3%

Held in common29.5%

End-of-day Nov 6, 2026 · $10,000 5 years ago, dividends reinvested · ● winner of the row · each row scaled to the bigger of the two

All Three

5Y3 funds

#
1	VOO	Vanguard S&P 500 ETFRead Desk	0.03%	1.10%	+0.3%	+8.7%	+9.8%	+21.8%	+11.4%	−8.9%	$1.00T
2	BSCHD	Schwab U.S. Dividend Equity ETFRead Desk	0.06%	3.00%	−0.7%	+31.4%	+37.0%	+20.0%	+10.2%	−6.9%	$120.5B
3	ADIVL	Madison Dividend Value ETFRead Desk	0.65%	1.74%	−0.5%	+14.8%	+17.9%	+14.8%	new	−6.9%	$65M

End-of-day Nov 6, 2026 · total return, dividends in · 3Y and 5Y per year · A and B = the pair in versus

All Three

5Y3 funds

#
1	VOO	Vanguard S&P 500 ETFRead Desk	0.03%	1.10%	+0.3%	+8.7%	+9.8%	+21.8%	+11.4%	−8.9%	$1.00T
2	BSCHD	Schwab U.S. Dividend Equity ETFRead Desk	0.06%	3.00%	−0.7%	+31.4%	+37.0%	+20.0%	+10.2%	−6.9%	$120.5B
3	ADIVL	Madison Dividend Value ETFRead Desk	0.65%	1.74%	−0.5%	+14.8%	+17.9%	+14.8%	new	−6.9%	$65M

End-of-day Nov 6, 2026 · total return, dividends in · 3Y and 5Y per year · A and B = the pair in versus

Cards for this view

DIVL vs SCHD

DIVL

Madison Dividend Value

[…]

SCHD

Schwab U.S. Dividend Equity

$16,267

MeasureDIVLSCHD

Fee0.65%0.06%

Cost on $10k a year$65$6

Yield1.74%3.00%

5 years, per year[…]+10.2%

3 years, per year+14.8%+20.0%

Worst drop · 1Y−6.9%−6.9%

Volatility · 1Y11.0%11.7%

3–1measures won
SCHD first

29.5%

holdings shared

Nov 6, 2026 · $10,000 five years ago, dividends reinvested

SCHD vs VIG

YTD

SchwabSCHD

+31.4%

VIGVanguard

+12.1%

+31.4%Year to date+12.1%

3.0%Yield1.5%

$120BAssets$109B

2–0SCHD wins

End-of-day Nov 6, 2026

SPYM vs SPY

YTD

SPDRSPYM

+8.8%

SPYSPDR

+8.7%

+8.8%Year to date+8.7%

1.1%Yield1.0%

$182BAssets$819B

2–0SPYM wins

End-of-day Nov 6, 2026

VOO vs IVV

YTD

VanguardVOO

+8.7%

IVViShares

+8.7%

+8.7%Year to date+8.7%

1.1%Yield1.1%

$1.00TAssets$850B

0–0level

End-of-day Nov 6, 2026

Overlap: DIVL, SCHD, VOO

Today

29.5%most shared, DIVL and SCHD

DIVLSCHDVOO

DIVL—29.5%11.5%

SCHD29.5%—7.6%

VOO11.5%7.6%—

End-of-day Nov 6, 2026 · share held in common · outlined: the pair in versus

Income After Fees on $10,000

$294most kept, SCHD

SCHD$300 − $6 = $294

DIVL$174 − $65 = $109

VOO$110 − $3 = $107

KeptFee

End-of-day Nov 6, 2026 · yield in dollars minus the fee