DIVL vs VOO

ADIVL

BVOO

Measures won3–2DIVL wins · of 6 · 5Y

$10,000 · 5Y$18,115VOO

Lowest cost0.03%VOO · $3 on $10k

Most income1.68%DIVL · $168 on $10k

Smallest drop−6.9%DIVL · worst fall in 1Y

Held in common11.5%DIVL and VOO

DIVL

VOO

Madison Dividend Value ETF · $64MVanguard S&P 500 ETF · $1.00T

+16.2%3 years · per year$15,708 · $19,172+24.2%

[…]5 years · per year[…] · $18,115+12.6%

0.65%Expense ratio$65 · $3 on $10k · lower wins0.03%

1.68%12-mo yield$168 · $105 on $10k1.05%

−6.9%Worst dropSmaller wins−8.9%

10.7%VolatilityLower wins12.8%

3–2DIVL wins

$10,000 · 5 yearsOne scale

Shared top holdingsDIVL · VOO

2.6%JPM1.3%

5.3%XOM1.0%

5.3%JNJ1.0%

3.9%ABBV0.7%

Held in common11.5%

End-of-day Nov 4, 2026 · $10,000 5 years ago, dividends reinvested · ● winner of the row · each row scaled to the bigger of the two

Both

5Y2 funds

#			Trend
1	BVOO	Vanguard S&P 500 ETFRead Desk		0.03%	1.05%	+1.6%	+13.4%	+13.5%	+24.2%	+12.6%	−8.9%	$1.00T
2	ADIVL	Madison Dividend Value ETFRead Desk		0.65%	1.68%	+1.7%	+18.4%	+21.8%	+16.2%	new	−6.9%	$64M

End-of-day Nov 4, 2026 · total return, dividends in · 3Y and 5Y per year · A and B = the pair in versus

Both

5Y2 funds

#			Trend
1	BVOO	Vanguard S&P 500 ETFRead Desk		0.03%	1.05%	+1.6%	+13.4%	+13.5%	+24.2%	+12.6%	−8.9%	$1.00T
2	ADIVL	Madison Dividend Value ETFRead Desk		0.65%	1.68%	+1.7%	+18.4%	+21.8%	+16.2%	new	−6.9%	$64M

End-of-day Nov 4, 2026 · total return, dividends in · 3Y and 5Y per year · A and B = the pair in versus

Cards for this view

DIVL vs VOO

DIVL

Madison Dividend Value

[…]

VOO

Vanguard S&P 500

$18,115

MeasureDIVLVOO

Fee0.65%0.03%

Cost on $10k a year$65$3

Yield1.68%1.05%

5 years, per year[…]+12.6%

3 years, per year+16.2%+24.2%

Worst drop · 1Y−6.9%−8.9%

Volatility · 1Y10.7%12.8%

3–2measures won
DIVL first

11.5%

holdings shared

Nov 4, 2026 · $10,000 five years ago, dividends reinvested

SPYM vs SPY

YTD

SPDRSPYM

+13.4%

SPYSPDR

+13.3%

+13.4%Year to date+13.3%

1.0%Yield1.0%

$182BAssets$805B

1–0SPYM wins

End-of-day Nov 4, 2026

VOO vs IVV

YTD

VanguardVOO

+13.4%

IVViShares

+13.4%

+13.4%Year to date+13.4%

1.1%Yield1.1%

$1.00TAssets$887B

0–0level

End-of-day Nov 4, 2026

SCHD vs VIG

YTD

SchwabSCHD

+35.3%

VIGVanguard

+16.4%

+35.3%Year to date+16.4%

2.9%Yield1.4%

$123BAssets$109B

2–0SCHD wins

End-of-day Nov 4, 2026

Overlap: DIVL, VOO

Today

11.5%most shared, DIVL and VOO

DIVLVOO

DIVL—11.5%

VOO11.5%—

End-of-day Nov 4, 2026 · share held in common · outlined: the pair in versus

Income After Fees on $10,000

$103most kept, DIVL

DIVL$168 − $65 = $103

VOO$105 − $3 = $102

KeptFee

End-of-day Nov 4, 2026 · yield in dollars minus the fee