DIVL vs VOO

ADIVL

BVOO

Measures won3–2DIVL wins · of 6 · 5Y

$10,000 · 5Y$17,177VOO · IVV $17,177

Lowest cost0.03%VOO · $3 on $10k

Most income1.74%DIVL · $174 on $10k

Smallest drop−6.9%DIVL · worst fall in 1Y

Held in common11.5%DIVL and VOO

DIVL

VOO

Madison Dividend Value ETF · $63MVanguard S&P 500 ETF · $1.00T

+14.8%3 years · per year$15,146 · $18,079+21.8%

[…]5 years · per year[…] · $17,177+11.4%

0.65%Expense ratio$65 · $3 on $10k · lower wins0.03%

1.74%12-mo yield$174 · $110 on $10k1.10%

−6.9%Worst dropSmaller wins−8.9%

11.0%VolatilityLower wins13.5%

3–2DIVL wins

$10,000 · 5 yearsAll three, one scale

Shared top holdingsDIVL · VOO

2.6%JPM1.3%

4.9%XOM1.0%

5.5%JNJ1.0%

3.9%ABBV0.7%

Held in common11.5%

End-of-day Nov 6, 2026 · $10,000 5 years ago, dividends reinvested · ● winner of the row · each row scaled to the bigger of the two

All Three

5Y3 funds

#
1	BVOO	Vanguard S&P 500 ETFRead Desk	0.03%	1.10%	+0.3%	+8.7%	+9.8%	+21.8%	+11.4%	−8.9%	$1.00T
2	IVV	iShares Core S&P 500 ETFRead Desk	0.03%	1.14%	+0.3%	+8.7%	+9.8%	+21.8%	+11.4%	−8.9%	$852.9B
3	ADIVL	Madison Dividend Value ETFRead Desk	0.65%	1.74%	−0.5%	+14.8%	+17.9%	+14.8%	new	−6.9%	$63M

End-of-day Nov 6, 2026 · total return, dividends in · 3Y and 5Y per year · A and B = the pair in versus

All Three

5Y3 funds

#
1	BVOO	Vanguard S&P 500 ETFRead Desk	0.03%	1.10%	+0.3%	+8.7%	+9.8%	+21.8%	+11.4%	−8.9%	$1.00T
2	IVV	iShares Core S&P 500 ETFRead Desk	0.03%	1.14%	+0.3%	+8.7%	+9.8%	+21.8%	+11.4%	−8.9%	$852.9B
3	ADIVL	Madison Dividend Value ETFRead Desk	0.65%	1.74%	−0.5%	+14.8%	+17.9%	+14.8%	new	−6.9%	$63M

End-of-day Nov 6, 2026 · total return, dividends in · 3Y and 5Y per year · A and B = the pair in versus

Cards for this view

DIVL vs VOO

DIVL

Madison Dividend Value

[…]

VOO

Vanguard S&P 500

$17,177

MeasureDIVLVOO

Fee0.65%0.03%

Cost on $10k a year$65$3

Yield1.74%1.10%

5 years, per year[…]+11.4%

3 years, per year+14.8%+21.8%

Worst drop · 1Y−6.9%−8.9%

Volatility · 1Y11.0%13.5%

3–2measures won
DIVL first

11.5%

holdings shared

Nov 6, 2026 · $10,000 five years ago, dividends reinvested

SPYM vs SPY

YTD

SPDRSPYM

+8.8%

SPYSPDR

+8.7%

+8.8%Year to date+8.7%

1.1%Yield1.0%

$182BAssets$819B

2–0SPYM wins

End-of-day Nov 6, 2026

SCHD vs VIG

YTD

SchwabSCHD

+31.4%

VIGVanguard

+12.1%

+31.4%Year to date+12.1%

3.0%Yield1.5%

$120BAssets$109B

2–0SCHD wins

End-of-day Nov 6, 2026

JEPQ vs JEPI

YTD

J.P. MorganJEPQ

+3.2%

JEPIJ.P. Morgan

+5.3%

+3.2%Year to date+5.3%

12.8%Yield8.1%

$42.6BAssets$46.8B

1–1level

End-of-day Nov 6, 2026

Overlap: DIVL, VOO, IVV

Today

92.2%most shared, VOO and IVV

DIVLVOOIVV

DIVL—11.5%12.6%

VOO11.5%—92.2%

IVV12.6%92.2%—

End-of-day Nov 6, 2026 · share held in common · outlined: the pair in versus

Income After Fees on $10,000

$111most kept, IVV

IVV$114 − $3 = $111

DIVL$174 − $65 = $109

VOO$110 − $3 = $107

KeptFee

End-of-day Nov 6, 2026 · yield in dollars minus the fee