LOGO vs IVV

ALOGO

BIVV

Measures won0–4IVV wins · of 6 · 5Y

$10,000 · 5Y$17,151IVV

Lowest cost0.03%IVV · $3 on $10k

Most income1.09%IVV · $109 on $10k

Smallest drop−8.9%IVV · worst fall in 1Y

Held in common28.4%LOGO and IVV

LOGO

IVV

Alpha Brands Consumption Leaders ETF · $33MiShares Core S&P 500 ETF · $887B

[…]3 years · per year[…] · $19,178+24.2%

[…]5 years · per year[…] · $18,118+12.6%

0.69%Expense ratio$69 · $3 on $10k · lower wins0.03%

0.00%12-mo yield$0 · $109 on $10k1.09%

−14.8%Worst dropSmaller wins−8.9%

16.2%VolatilityLower wins12.9%

0–4IVV wins

$10,000 · 5 yearsOne scale

Shared top holdingsLOGO · IVV

4.7%AMZN3.9%

3.7%AAPL7.7%

3.0%MSFT6.2%

2.7%NVDA7.3%

Held in common28.4%

End-of-day Nov 5, 2026 · $10,000 5 years ago, dividends reinvested · ● winner of the row · each row scaled to the bigger of the two

Both

5Y2 funds

#			Trend
1	BIVV	iShares Core S&P 500 ETFRead Desk		0.03%	1.09%	+1.6%	+13.4%	+13.5%	+24.2%	+12.6%	−8.9%	$886.8B
2	ALOGO	Alpha Brands Consumption Leaders ETFRead Desk		0.69%	0.00%	+0.7%	−3.7%	−6.3%	new	new	−14.8%	$33M

End-of-day Nov 5, 2026 · total return, dividends in · 3Y and 5Y per year · A and B = the pair in versus

Both

5Y2 funds

#			Trend
1	BIVV	iShares Core S&P 500 ETFRead Desk		0.03%	1.09%	+1.6%	+13.4%	+13.5%	+24.2%	+12.6%	−8.9%	$886.8B
2	ALOGO	Alpha Brands Consumption Leaders ETFRead Desk		0.69%	0.00%	+0.7%	−3.7%	−6.3%	new	new	−14.8%	$33M

End-of-day Nov 5, 2026 · total return, dividends in · 3Y and 5Y per year · A and B = the pair in versus

Cards for this view

LOGO vs IVV

LOGO

Alpha Brands Consumption Leaders

[…]

IVV

iShares Core S&P 500

$18,118

MeasureLOGOIVV

Fee0.69%0.03%

Cost on $10k a year$69$3

Yield0.00%1.09%

5 years, per year[…]+12.6%

3 years, per year[…]+24.2%

Worst drop · 1Y−14.8%−8.9%

Volatility · 1Y16.2%12.9%

4–0measures won
IVV first

28.4%

holdings shared

Nov 5, 2026 · $10,000 five years ago, dividends reinvested

SPYM vs SPY

YTD

SPDRSPYM

+13.4%

SPYSPDR

+13.3%

+13.4%Year to date+13.3%

1.0%Yield1.0%

$182BAssets$805B

1–0SPYM wins

End-of-day Nov 5, 2026

VOO vs IVV

YTD

VanguardVOO

+13.4%

IVViShares

+13.4%

+13.4%Year to date+13.4%

1.1%Yield1.1%

$1.00TAssets$887B

0–0level

End-of-day Nov 5, 2026

SCHD vs VIG

YTD

SchwabSCHD

+35.3%

VIGVanguard

+16.4%

+35.3%Year to date+16.4%

2.9%Yield1.4%

$123BAssets$109B

2–0SCHD wins

End-of-day Nov 5, 2026

Overlap: LOGO, IVV

Today

28.4%most shared, LOGO and IVV

LOGOIVV

LOGO—28.4%

IVV28.4%—

End-of-day Nov 5, 2026 · share held in common · outlined: the pair in versus

Income After Fees on $10,000

$106most kept, IVV

IVV$109 − $3 = $106

LOGO$0 − $69 = −$69

KeptFee

End-of-day Nov 5, 2026 · yield in dollars minus the fee