LOGO vs VIG

ALOGO

BVIG

Measures won0–4VIG wins · of 6 · 5Y

$10,000 · 5Y$16,375SCHD · VIG $16,331

Lowest cost0.04%VIG · $4 on $10k

Most income2.98%SCHD · $298 on $10k

Smallest drop−6.9%SCHD · worst fall in 1Y

Held in common20.2%LOGO and VIG

LOGO

VIG

Alpha Brands Consumption Leaders ETF · $33MVanguard Dividend Appreciation ETF · $109B

[…]3 years · per year[…] · $16,814+18.9%

[…]5 years · per year[…] · $16,331+10.3%

0.69%Expense ratio$69 · $4 on $10k · lower wins0.04%

0.00%12-mo yield$0 · $149 on $10k1.49%

−14.3%Worst dropSmaller wins−7.9%

16.7%VolatilityLower wins10.8%

0–4VIG wins

$10,000 · 5 yearsAll three, one scale

Shared top holdingsLOGO · VIG

4.6%LLY4.1%

3.7%AAPL4.9%

3.0%MSFT4.9%

1.8%AVGO4.3%

Held in common20.2%

End-of-day Nov 5, 2026 · $10,000 5 years ago, dividends reinvested · ● winner of the row · each row scaled to the bigger of the two

All Three

5Y3 funds

#
1	SCHD	Schwab U.S. Dividend Equity ETFRead Desk	0.06%	2.98%	−2.2%	+32.3%	+38.7%	+20.3%	+10.4%	−6.9%	$122.9B
2	BVIG	Vanguard Dividend Appreciation ETFRead Desk	0.04%	1.49%	−3.3%	+12.5%	+15.2%	+18.9%	+10.3%	−7.9%	$109.1B
3	ALOGO	Alpha Brands Consumption Leaders ETFRead Desk	0.69%	0.00%	−4.1%	−7.7%	−9.2%	new	new	−14.3%	$33M

End-of-day Nov 5, 2026 · total return, dividends in · 3Y and 5Y per year · A and B = the pair in versus

All Three

5Y3 funds

#
1	SCHD	Schwab U.S. Dividend Equity ETFRead Desk	0.06%	2.98%	−2.2%	+32.3%	+38.7%	+20.3%	+10.4%	−6.9%	$122.9B
2	BVIG	Vanguard Dividend Appreciation ETFRead Desk	0.04%	1.49%	−3.3%	+12.5%	+15.2%	+18.9%	+10.3%	−7.9%	$109.1B
3	ALOGO	Alpha Brands Consumption Leaders ETFRead Desk	0.69%	0.00%	−4.1%	−7.7%	−9.2%	new	new	−14.3%	$33M

End-of-day Nov 5, 2026 · total return, dividends in · 3Y and 5Y per year · A and B = the pair in versus

Cards for this view

LOGO vs VIG

LOGO

Alpha Brands Consumption Leaders

[…]

VIG

Vanguard Dividend Appreciation

$16,331

MeasureLOGOVIG

Fee0.69%0.04%

Cost on $10k a year$69$4

Yield0.00%1.49%

5 years, per year[…]+10.3%

3 years, per year[…]+18.9%

Worst drop · 1Y−14.3%−7.9%

Volatility · 1Y16.7%10.8%

4–0measures won
VIG first

20.2%

holdings shared

Nov 5, 2026 · $10,000 five years ago, dividends reinvested

DGRO vs VIG

YTD

iSharesDGRO

+17.2%

VIGVanguard

+12.5%

+17.2%Year to date+12.5%

1.9%Yield1.5%

$46.1BAssets$109B

2–0DGRO wins

End-of-day Nov 5, 2026

JEPQ vs JEPI

YTD

J.P. MorganJEPQ

+8.5%

JEPIJ.P. Morgan

+5.2%

+8.5%Year to date+5.2%

12.2%Yield8.1%

$42.1BAssets$46.1B

2–0JEPQ wins

End-of-day Nov 5, 2026

SPYM vs SPY

YTD

SPDRSPYM

+8.4%

SPYSPDR

+8.3%

+8.4%Year to date+8.3%

1.1%Yield1.0%

$182BAssets$805B

2–0SPYM wins

End-of-day Nov 5, 2026

Overlap: LOGO, VIG, SCHD

Today

20.2%most shared, LOGO and VIG

LOGOVIGSCHD

LOGO—20.2%5.4%

VIG20.2%—14.5%

SCHD5.4%14.5%—

End-of-day Nov 5, 2026 · share held in common · outlined: the pair in versus

Income After Fees on $10,000

$292most kept, SCHD

SCHD$298 − $6 = $292

VIG$149 − $4 = $145

LOGO$0 − $69 = −$69

KeptFee

End-of-day Nov 5, 2026 · yield in dollars minus the fee