LOGO vs VOO

ALOGO

BVOO

Measures won0–4VOO wins · of 6 · 5Y

$10,000 · 5Y$17,749VOO · VTI $16,880

Lowest cost0.03%VOO · $3 on $10k

Most income1.07%VOO · $107 on $10k

Smallest drop−8.9%VOO · worst fall in 1Y

Held in common28.3%LOGO and VOO

LOGO

VOO

Alpha Brands Consumption Leaders ETF · $32MVanguard S&P 500 ETF · $1.00T

[…]3 years · per year[…] · $19,094+24.1%

[…]5 years · per year[…] · $17,749+12.2%

0.69%Expense ratio$69 · $3 on $10k · lower wins0.03%

0.00%12-mo yield$0 · $107 on $10k1.07%

−14.8%Worst dropSmaller wins−8.9%

16.2%VolatilityLower wins12.7%

0–4VOO wins

$10,000 · 5 yearsAll three, one scale

Shared top holdingsLOGO · VOO

4.4%AMZN3.7%

3.6%AAPL7.4%

3.2%GOOGL3.1%

2.8%NVDA8.4%

Held in common28.3%

End-of-day Nov 3, 2026 · $10,000 5 years ago, dividends reinvested · ● winner of the row · each row scaled to the bigger of the two

All Three

5Y3 funds

#
1	BVOO	Vanguard S&P 500 ETFRead Desk	0.03%	1.07%	+0.3%	+11.5%	+11.9%	+24.1%	+12.2%	−8.9%	$1.00T
2	VTI	Vanguard Morningstar Total Stock Market ETFRead Desk	0.03%	1.06%	+0.3%	+11.7%	+11.9%	+23.8%	+11.0%	−8.9%	$689.2B
3	ALOGO	Alpha Brands Consumption Leaders ETFRead Desk	0.69%	0.00%	+0.7%	−4.4%	−6.9%	new	new	−14.8%	$32M

End-of-day Nov 3, 2026 · total return, dividends in · 3Y and 5Y per year · A and B = the pair in versus

All Three

5Y3 funds

#
1	BVOO	Vanguard S&P 500 ETFRead Desk	0.03%	1.07%	+0.3%	+11.5%	+11.9%	+24.1%	+12.2%	−8.9%	$1.00T
2	VTI	Vanguard Morningstar Total Stock Market ETFRead Desk	0.03%	1.06%	+0.3%	+11.7%	+11.9%	+23.8%	+11.0%	−8.9%	$689.2B
3	ALOGO	Alpha Brands Consumption Leaders ETFRead Desk	0.69%	0.00%	+0.7%	−4.4%	−6.9%	new	new	−14.8%	$32M

End-of-day Nov 3, 2026 · total return, dividends in · 3Y and 5Y per year · A and B = the pair in versus

Cards for this view

LOGO vs VOO

LOGO

Alpha Brands Consumption Leaders

[…]

VOO

Vanguard S&P 500

$17,749

MeasureLOGOVOO

Fee0.69%0.03%

Cost on $10k a year$69$3

Yield0.00%1.07%

5 years, per year[…]+12.2%

3 years, per year[…]+24.1%

Worst drop · 1Y−14.8%−8.9%

Volatility · 1Y16.2%12.7%

4–0measures won
VOO first

28.3%

holdings shared

Nov 3, 2026 · $10,000 five years ago, dividends reinvested

SPYM vs SPY

YTD

SPDRSPYM

+11.5%

SPYSPDR

+11.5%

+11.5%Year to date+11.5%

1.0%Yield1.0%

$185BAssets$798B

0–0level

End-of-day Nov 3, 2026

VTI vs ITOT

YTD

VanguardVTI

+11.7%

ITOTiShares

+11.6%

+11.7%Year to date+11.6%

1.1%Yield1.0%

$689BAssets$95.4B

2–0VTI wins

End-of-day Nov 3, 2026

VOO vs IVV

YTD

VanguardVOO

+11.5%

IVViShares

+11.6%

+11.5%Year to date+11.6%

1.1%Yield1.1%

$1.00TAssets$872B

1–0IVV wins

End-of-day Nov 3, 2026

Overlap: LOGO, VOO, VTI

Today

89.0%most shared, VOO and VTI

LOGOVOOVTI

LOGO—28.3%26.9%

VOO28.3%—89.0%

VTI26.9%89.0%—

End-of-day Nov 3, 2026 · share held in common · outlined: the pair in versus

Income After Fees on $10,000

$104most kept, VOO

VOO$107 − $3 = $104

VTI$106 − $3 = $103

LOGO$0 − $69 = −$69

KeptFee

End-of-day Nov 3, 2026 · yield in dollars minus the fee