SDOG vs VOO

ASDOG

BVOO

Measures won3–3level · of 6 · 5Y

$10,000 · 5Y$17,156VOO · IVV $17,151

Lowest cost0.03%VOO · $3 on $10k

Most income3.37%SDOG · $337 on $10k

Smallest drop−7.3%SDOG · worst fall in 1Y

Held in common6.3%SDOG and VOO

SDOG

VOO

ALPS Sector Dividend Dogs ETF · $1.4BVanguard S&P 500 ETF · $1.00T

+21.9%3 years · per year$18,098 · $18,224+22.1%

+11.1%5 years · per year$16,907 · $17,156+11.4%

0.36%Expense ratio$36 · $3 on $10k · lower wins0.03%

3.37%12-mo yield$337 · $110 on $10k1.10%

−7.3%Worst dropSmaller wins−8.9%

12.1%VolatilityLower wins13.5%

3–3Level

$10,000 · 5 yearsAll three, one scale

Shared top holdingsSDOG · VOO

2.3%ABBV0.7%

2.0%CVX0.6%

2.1%MRK0.5%

2.3%TXN0.4%

Held in common6.3%

End-of-day Nov 5, 2026 · $10,000 5 years ago, dividends reinvested · ● winner of the row · each row scaled to the bigger of the two

All Three

5Y3 funds

#
1	BVOO	Vanguard S&P 500 ETFRead Desk	0.03%	1.10%	−4.4%	+8.4%	+9.8%	+22.1%	+11.4%	−8.9%	$1.00T
2	IVV	iShares Core S&P 500 ETFRead Desk	0.03%	1.14%	−4.4%	+8.4%	+9.7%	+22.1%	+11.4%	−8.9%	$850.0B
3	ASDOG	ALPS Sector Dividend Dogs ETFRead Desk	0.36%	3.37%	−2.1%	+23.6%	+29.7%	+21.9%	+11.1%	−7.3%	$1.4B

End-of-day Nov 5, 2026 · total return, dividends in · 3Y and 5Y per year · A and B = the pair in versus

All Three

5Y3 funds

#
1	BVOO	Vanguard S&P 500 ETFRead Desk	0.03%	1.10%	−4.4%	+8.4%	+9.8%	+22.1%	+11.4%	−8.9%	$1.00T
2	IVV	iShares Core S&P 500 ETFRead Desk	0.03%	1.14%	−4.4%	+8.4%	+9.7%	+22.1%	+11.4%	−8.9%	$850.0B
3	ASDOG	ALPS Sector Dividend Dogs ETFRead Desk	0.36%	3.37%	−2.1%	+23.6%	+29.7%	+21.9%	+11.1%	−7.3%	$1.4B

End-of-day Nov 5, 2026 · total return, dividends in · 3Y and 5Y per year · A and B = the pair in versus

Cards for this view

SDOG vs VOO

SDOG

ALPS Sector Dividend Dogs

$16,907

VOO

Vanguard S&P 500

$17,156

MeasureSDOGVOO

Fee0.36%0.03%

Cost on $10k a year$36$3

Yield3.37%1.10%

5 years, per year+11.1%+11.4%

3 years, per year+21.9%+22.1%

Worst drop · 1Y−7.3%−8.9%

Volatility · 1Y12.1%13.5%

3–3measures won
level

6.3%

holdings shared

Nov 5, 2026 · $10,000 five years ago, dividends reinvested

SPYM vs SPY

YTD

SPDRSPYM

+8.4%

SPYSPDR

+8.3%

+8.4%Year to date+8.3%

1.1%Yield1.0%

$182BAssets$819B

2–0SPYM wins

End-of-day Nov 5, 2026

SCHD vs VIG

YTD

SchwabSCHD

+32.3%

VIGVanguard

+12.5%

+32.3%Year to date+12.5%

3.0%Yield1.5%

$120BAssets$109B

2–0SCHD wins

End-of-day Nov 5, 2026

JEPQ vs JEPI

YTD

J.P. MorganJEPQ

+8.5%

JEPIJ.P. Morgan

+5.2%

+8.5%Year to date+5.2%

12.2%Yield8.1%

$42.6BAssets$46.8B

2–0JEPQ wins

End-of-day Nov 5, 2026

Overlap: SDOG, VOO, IVV

Today

93.5%most shared, VOO and IVV

SDOGVOOIVV

SDOG—6.3%6.7%

VOO6.3%—93.5%

IVV6.7%93.5%—

End-of-day Nov 5, 2026 · share held in common · outlined: the pair in versus

Income After Fees on $10,000

$301most kept, SDOG

SDOG$337 − $36 = $301

IVV$114 − $3 = $111

VOO$110 − $3 = $107

KeptFee

End-of-day Nov 5, 2026 · yield in dollars minus the fee