SFLR vs SCHD

ASFLR

BSCHD

Measures won2–3SCHD wins · of 6 · 5Y

$10,000 · 5Y$16,375SCHD

Lowest cost0.06%SCHD · $6 on $10k

Most income2.98%SCHD · $298 on $10k

Smallest drop−6.8%SFLR · worst fall in 1Y

Held in common8.7%SFLR and SCHD

SFLR

SCHD

Innovator Equity Managed Floor ETF · $2.2BSchwab U.S. Dividend Equity ETF · $123B

+15.2%3 years · per year$15,293 · $17,414+20.3%

[…]5 years · per year[…] · $16,375+10.4%

0.89%Expense ratio$89 · $6 on $10k · lower wins0.06%

0.25%12-mo yield$25 · $298 on $10k2.98%

−6.8%Worst dropSmaller wins−6.9%

10.7%VolatilityLower wins11.7%

2–3SCHD wins

$10,000 · 5 yearsOne scale

Shared top holdingsSFLR · SCHD

1.0%KO4.2%

0.9%CVX3.9%

0.8%PG4.4%

0.8%UNH3.9%

Held in common8.7%

End-of-day Nov 5, 2026 · $10,000 5 years ago, dividends reinvested · ● winner of the row · each row scaled to the bigger of the two

Both

5Y2 funds

#			Trend
1	BSCHD	Schwab U.S. Dividend Equity ETFRead Desk		0.06%	2.98%	−2.2%	+32.3%	+38.7%	+20.3%	+10.4%	−6.9%	$122.9B
2	ASFLR	Innovator Equity Managed Floor ETFRead Desk		0.89%	0.25%	−3.6%	+2.8%	+3.6%	+15.2%	new	−6.8%	$2.2B

End-of-day Nov 5, 2026 · total return, dividends in · 3Y and 5Y per year · A and B = the pair in versus

Both

5Y2 funds

#			Trend
1	BSCHD	Schwab U.S. Dividend Equity ETFRead Desk		0.06%	2.98%	−2.2%	+32.3%	+38.7%	+20.3%	+10.4%	−6.9%	$122.9B
2	ASFLR	Innovator Equity Managed Floor ETFRead Desk		0.89%	0.25%	−3.6%	+2.8%	+3.6%	+15.2%	new	−6.8%	$2.2B

End-of-day Nov 5, 2026 · total return, dividends in · 3Y and 5Y per year · A and B = the pair in versus

Cards for this view

SFLR vs SCHD

SFLR

Innovator Equity Managed Floor

[…]

SCHD

Schwab U.S. Dividend Equity

$16,375

MeasureSFLRSCHD

Fee0.89%0.06%

Cost on $10k a year$89$6

Yield0.25%2.98%

5 years, per year[…]+10.4%

3 years, per year+15.2%+20.3%

Worst drop · 1Y−6.8%−6.9%

Volatility · 1Y10.7%11.7%

3–2measures won
SCHD first

8.7%

holdings shared

Nov 5, 2026 · $10,000 five years ago, dividends reinvested

SCHD vs VIG

YTD

SchwabSCHD

+32.3%

VIGVanguard

+12.5%

+32.3%Year to date+12.5%

3.0%Yield1.5%

$123BAssets$109B

2–0SCHD wins

End-of-day Nov 5, 2026

JEPQ vs JEPI

YTD

J.P. MorganJEPQ

+8.5%

JEPIJ.P. Morgan

+5.2%

+8.5%Year to date+5.2%

12.2%Yield8.1%

$42.1BAssets$46.1B

2–0JEPQ wins

End-of-day Nov 5, 2026

SPYM vs SPY

YTD

SPDRSPYM

+8.4%

SPYSPDR

+8.3%

+8.4%Year to date+8.3%

1.1%Yield1.0%

$182BAssets$805B

2–0SPYM wins

End-of-day Nov 5, 2026

Overlap: SFLR, SCHD

Today

8.7%most shared, SFLR and SCHD

SFLRSCHD

SFLR—8.7%

SCHD8.7%—

End-of-day Nov 5, 2026 · share held in common · outlined: the pair in versus

Income After Fees on $10,000

$292most kept, SCHD

SCHD$298 − $6 = $292

SFLR$25 − $89 = −$64

KeptFee

End-of-day Nov 5, 2026 · yield in dollars minus the fee