VOO vs SDOG

AVOO

BSDOG

Measures won2–4SDOG wins · of 6 · 5Y

$10,000 · 5Y$17,177VOO · IVV $17,177

Lowest cost0.03%VOO · $3 on $10k

Most income3.37%SDOG · $337 on $10k

Smallest drop−7.3%SDOG · worst fall in 1Y

Held in common6.3%VOO and SDOG

VOO

SDOG

Vanguard S&P 500 ETF · $1.00TALPS Sector Dividend Dogs ETF · $1.4B

+21.8%3 years · per year$18,079 · $18,098+21.9%

+11.4%5 years · per year$17,177 · $16,907+11.1%

0.03%Expense ratio$3 · $36 on $10k · lower wins0.36%

1.10%12-mo yield$110 · $337 on $10k3.37%

−8.9%Worst dropSmaller wins−7.3%

13.5%VolatilityLower wins12.1%

2–4SDOG wins

$10,000 · 5 yearsAll three, one scale

Shared top holdingsVOO · SDOG

0.7%ABBV2.3%

0.6%CVX2.0%

0.5%MRK2.1%

0.4%TXN2.1%

Held in common6.3%

End-of-day Nov 6, 2026 · $10,000 5 years ago, dividends reinvested · ● winner of the row · each row scaled to the bigger of the two

All Three

5Y3 funds

#
1	AVOO	Vanguard S&P 500 ETFRead Desk	0.03%	1.10%	+0.3%	+8.7%	+9.8%	+21.8%	+11.4%	−8.9%	$1.00T
2	IVV	iShares Core S&P 500 ETFRead Desk	0.03%	1.14%	+0.3%	+8.7%	+9.8%	+21.8%	+11.4%	−8.9%	$852.9B
3	BSDOG	ALPS Sector Dividend Dogs ETFRead Desk	0.36%	3.37%	−2.1%	+23.6%	+29.7%	+21.9%	+11.1%	−7.3%	$1.4B

End-of-day Nov 6, 2026 · total return, dividends in · 3Y and 5Y per year · A and B = the pair in versus

All Three

5Y3 funds

#
1	AVOO	Vanguard S&P 500 ETFRead Desk	0.03%	1.10%	+0.3%	+8.7%	+9.8%	+21.8%	+11.4%	−8.9%	$1.00T
2	IVV	iShares Core S&P 500 ETFRead Desk	0.03%	1.14%	+0.3%	+8.7%	+9.8%	+21.8%	+11.4%	−8.9%	$852.9B
3	BSDOG	ALPS Sector Dividend Dogs ETFRead Desk	0.36%	3.37%	−2.1%	+23.6%	+29.7%	+21.9%	+11.1%	−7.3%	$1.4B

End-of-day Nov 6, 2026 · total return, dividends in · 3Y and 5Y per year · A and B = the pair in versus

Cards for this view

VOO vs SDOG

VOO

Vanguard S&P 500

$17,177

SDOG

ALPS Sector Dividend Dogs

$16,907

MeasureVOOSDOG

Fee0.03%0.36%

Cost on $10k a year$3$36

Yield1.10%3.37%

5 years, per year+11.4%+11.1%

3 years, per year+21.8%+21.9%

Worst drop · 1Y−8.9%−7.3%

Volatility · 1Y13.5%12.1%

4–2measures won
SDOG first

6.3%

holdings shared

Nov 6, 2026 · $10,000 five years ago, dividends reinvested

SPYM vs SPY

YTD

SPDRSPYM

+8.8%

SPYSPDR

+8.7%

+8.8%Year to date+8.7%

1.1%Yield1.0%

$178BAssets$778B

2–0SPYM wins

End-of-day Nov 6, 2026

SCHD vs VIG

YTD

SchwabSCHD

+31.4%

VIGVanguard

+12.1%

+31.4%Year to date+12.1%

3.0%Yield1.5%

$120BAssets$109B

2–0SCHD wins

End-of-day Nov 6, 2026

JEPQ vs JEPI

YTD

J.P. MorganJEPQ

+3.2%

JEPIJ.P. Morgan

+5.3%

+3.2%Year to date+5.3%

12.8%Yield8.1%

$40.7BAssets$45.2B

1–1level

End-of-day Nov 6, 2026

Overlap: VOO, SDOG, IVV

Today

92.2%most shared, VOO and IVV

VOOSDOGIVV

VOO—6.3%92.2%

SDOG6.3%—6.8%

IVV92.2%6.8%—

End-of-day Nov 6, 2026 · share held in common · outlined: the pair in versus

Income After Fees on $10,000

$301most kept, SDOG

SDOG$337 − $36 = $301

IVV$114 − $3 = $111

VOO$110 − $3 = $107

KeptFee

End-of-day Nov 6, 2026 · yield in dollars minus the fee