HELO vs SFLR
YTDYear to date
SFLR wins+0.4 pts
Past year
HELO wins+0.7 pts
Fee
HELO winslower fee
Yield
HELO wins+0.3 pts
AUM
HELO2.3× more
3–1HELO wins
HELO and SFLR · year-to-date · as of Nov 6, 2026 · AUM not scored
SFLR vs S&P 500
1M$37.92 · +0.3% last sessionDividend-adjusted total return. S&P 500 uses VOO.CompareS&P 500+ Peer avg+ Add a fund
Return1D1M ▼3MYTD1Y3Y5YMAX
Total return+0.3%−4.1%−2.8%+3.1%+3.7%+51.8%—+72.1%
Peer average+0.2%−3.6%−3.7%+3.9%+4.6%+50.1%+48.8%—
S&P 500 · VOO+0.3%−5.0%−4.6%+8.7%+9.8%+80.8%+71.8%+793.2%
Innovator SFLR and Vanguard VOO · total return, dividends in · as of Nov 6, 2026
SFLR’s Holdings
TodayAAPLApple7.8%NVDA6.5%MSFT6.0%AMZN4.1%GOOGL2.5%GOOG2.2%AVGO2.1%META2.1%LLY2.0%TSLA1.6%JPM1.6%BRK-B1.5%JNJ1.4%V1.4%MU1.3%XOM1.2%AMD1.2%WMT1.1%ABBV1.1%MA1.1%KO1.0%COST1.0%165 more
TechnologyFinancial ServicesCommunication ServicesHealthcareConsumer CyclicalOther
Innovator SFLR · 187 holdings · tile size = share of the fund · as of Nov 6, 2026
All 31 Hedged Equity ETFs
YTD| # | Trend | |||||||
|---|---|---|---|---|---|---|---|---|
| 1 | HELO | JPMorgan Hedged Equity Laddered OverlayReadDesk | 0.50% | 0.6% | +2.7% | +2.7% | $4.9B | |
| 2 | BALT | Innovator Defined Wealth ShieldReadDesk | 0.69% | — | +3.8% | +3.8% | $3.2B | |
| 3 | SFLR | Innovator Equity Managed FloorReadDesk | 0.89% | 0.3% | +3.1% | +3.1% | $2.2B | |
| 4 | FHEQ | Fidelity Hedged EquityReadDesk | 0.52% | 0.6% | +6.0% | +6.0% | $1000M | |
| 5 | HEGD | Swan Hedged Equity US Large CapReadDesk | 0.88% | 0.3% | +4.0% | +4.0% | $739M | |
| 6 | SIXH | ETC 6 Meridian Hedged Equity OptionReadDesk | 0.31% | 1.8% | +14.7% | +14.7% | $641M | |
| 7 | QFLR | Innovator Nasdaq-100 Managed FloorReadDesk | 0.89% | — | −2.6% | −2.6% | $473M | |
| 8 | HEQT | Simplify Hedged EquityReadDesk | 0.48% | 1.2% | +5.6% | +5.6% | $310M | |
| 9 | SHDG | Soundwatch Hedged EquityReadDesk | 1.01% | 0.5% | +0.9% | +0.9% | $152M | |
| 10 | PHEQ | Parametric Hedged EquityReadDesk | 0.29% | 0.8% | +7.0% | +7.0% | $151M | |
| 11 | KSPY | KraneShares Hedgeye Hedged EquityReadDesk | 0.88% | 6.1% | +6.6% | +6.6% | $135M | |
| 12 | SEPZ | TrueShares Structured Outcome (September)ReadDesk | 0.79% | 2.1% | +6.1% | +6.1% | $105M | |
| 13 | HAWG | HCM Hedged EquityReadDesk | 1.35% | — | new | new | $102M | |
| 14 | RFLR | Innovator U.S. Small Cap Managed FloorReadDesk | 0.89% | 0.7% | +11.3% | +11.3% | $94.1M | |
| 15 | AUGZ | TrueShares Structured Outcome (August)ReadDesk | 0.79% | 3.4% | +5.7% | +5.7% | $44.5M | |
| 16 | OCTZ | TrueShares Structured Outcome (October)ReadDesk | 0.79% | 3.8% | +5.7% | +5.7% | $43.2M |
1–16 of 31Page 1 of 2
Hedged Equity · current AUM · as of Nov 6, 2026
SFLR Payouts by Year
5YLatest payout, Sep 2026
$0.02
a share · every quarter
0.3% yield
0.3% yield
5 years added up
$0.66 a share
$0.66 a share
Innovator SFLR · per-share distributions by ex-date · 2022–2026
SFLR’s Peers
YTD| # | Trend | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| 1 | HELO | JPMorgan Hedged Equity Laddered Overlay ETFReadVersus | 0.50% | 0.6% | +0.2% | +2.7% | +4.3% | $4.9B | |
| 2 | BALT | Innovator Defined Wealth Shield ETFReadVersus | 0.69% | — | +0.2% | +3.8% | +5.5% | $3.2B | |
| 3 | SFLR | Innovator Equity Managed Floor ETFThis fund | 0.89% | 0.3% | +0.3% | +3.1% | +3.7% | $2.2B | |
| 4 | FHEQ | Fidelity Hedged Equity ETFReadVersus | 0.52% | 0.6% | +0.1% | +6.0% | +6.1% | $1000M | |
| 5 | HEGD | Swan Hedged Equity US Large Cap ETFReadVersus | 0.88% | 0.3% | +0.3% | +4.0% | +4.2% | $739M | |
| 6 | SIXH | ETC 6 Meridian Hedged Equity Index Option ETFReadVersus | 0.31% | 1.8% | 0.0% | +14.7% | +19.6% | $641M |
#22 of 29 this year · #25 cheapest of 31 · sorted by assetsOpen the Defined Outcome table →
SFLR and its peer group · total return · as of Nov 7, 2026
Cards for This View
SFLR’s Top 10 Holdings
Today36.9%of SFLR sits in these 10
Innovator SFLR · weight in the fund · as of Nov 6, 2026
SFLR’s Holdings
TodayAAPLApple7.8%NVDA6.5%MSFT6.0%AMZN4.1%GOOGL2.5%GOOG2.2%AVGO2.1%META2.1%LLY2.0%TSLA1.6%JPM1.6%BRK-B1.5%JNJ1.4%V1.4%MU1.3%XOM1.2%AMD1.2%WMT1.1%ABBV1.1%MA1.1%KO1.0%COST1.0%165 more
TechnologyFinancial ServicesCommunication ServicesHealthcareConsumer CyclicalOther
Innovator SFLR · 187 holdings · tile size = share of the fund · as of Nov 6, 2026
SFLR vs Peer Average
YTDSFLRAvsBPeer average
1D+0.3%+0.2%
1M−4.1%−3.6%
3M−2.8%−3.7%
YTD+3.1%+3.9%
1Y+3.7%+4.6%
3Y+51.8%+50.1%
5Y[…]+48.8%
3–3level
30 Hedged equity peers · each row scaled to its leader