Dividend-adjusted total return · S&P 500 uses VOO · May 28, 2025 – Nov 5, 2026LOGOS&P 500 · VOO
Alpha Brands Consumption Leaders ETFLOGO
$19.36
−4.1% last session
−7.7% YTD
Data as of 11/5/20264:00 PM ET · End-of-day
| Returns | 1D | 1M | 3M | YTD | 1Y | 3Y | 5Y | MAX |
|---|---|---|---|---|---|---|---|---|
| Total return | −4.1% | −5.7% | −8.6% | −7.7% | −9.2% | — | — | −2.8% |
| S&P 500 · VOO | −4.4% | −5.7% | −4.9% | +8.4% | +9.8% | +82.2% | +71.6% | — |
Key Statistics
Open all fund facts →- AUM
- $33M
- Expense ratio
- 0.69%
- Distribution yield
- 0.0%
- NAV
- $20.05
- Volume
- 211
- Avg. volume 30D
- 2K
- High today
- $19.44
- Low today
- $19.36
- Previous close
- $20.19
- 52-week high
- $22.84
- 52-week low
- $18.37
- Our risk indicator
- 4/5
LOGO in One Breath
LOGO Among Its Peers
YTDEnd-of-day Nov 6, 2026 · 1 ETFs by YTD
$10,000 in LOGO
5Y$10,000 in LOGO became
$9,724
In the S&P 500 (VOO)
$12,694
Total return, dividends in · May 28, 2025 – Nov 5, 2026 · S&P 500 uses VOO
LOGO’s Top Holdings
TodayAMZNAmazon4.7%LLY4.6%AAPL3.7%SPOT3.4%AXON3.3%MNST3.3%GOOGL3.3%MSFT3.0%APH2.9%MELI2.9%NFLX2.9%META2.9%NVDA2.7%ETN2.6%PLTR2.5%TSM2.4%LNG2.4%GE2.3%PANW2.3%UBER2.3%COST2.2%BX2.1%25 more
TechnologyIndustrialsCommunication ServicesConsumer CyclicalHealthcareFinancial ServicesOther
Alpha Brands LOGO · 47 holdings · tile size = share of the fund · as of Nov 5, 2026
What LOGO Holds
TodayTechnology30.7%
AAPL 3.7 · MSFT 3.0 · APH 2.9 · NVDA 2.7 · PLTR 2.5 · TSM 2.4 · PANW 2.3
Industrials23.6%
AXON 3.3 · ETN 2.6 · GE 2.3 · HEI 2.0 · TDG 1.9 · LHX 1.8 · LMT 1.7
Communication Services18.1%
SPOT 3.4 · GOOGL 3.3 · NFLX 2.9 · META 2.9 · FWONK 1.6 · TKO 1.6 · LYV 1.1
Consumer Cyclical9.4%
AMZN 4.7 · MELI 2.9 · ABNB 1.8
Healthcare6.1%
LLY 4.6 · UNH 1.5
Financial Services5.5%
BX 2.1 · APO 1.7 · V 1.7
Consumer Defensive5.5%
MNST 3.3 · COST 2.2
Alpha Brands LOGO · share of the fund by sector · as of Nov 5, 2026
Amazon’s Share of LOGO
Today4.7%
$47 of every $1,000 in LOGO is Amazon
Amazon held by LOGO
$1.5M
Alpha Brands LOGO · each square = $10 of $1,000 · as of Nov 5, 2026
LOGO’s Size vs Its Peers
Today$32.6Mthe largest ETF
AUM · LOGO and the 0 largest peers · Nov 6, 2026
LOGO Fee per $100 vs Peers
TodayExpense ratio · peers · Nov 6, 2026
Inside LOGO
45 holdings · as of Nov 5, 2026LOGO
Alpha Brands Consumption Leaders ETF
TodayTechnology30.7%AAPL3.7%MSFT3.0%APH2.9%NVDA2.7%PLTR2.5%TSM2.4%PANW2.3%UBER2.3%AVGONOWSHOPAPPNETASMLIndustrials23.6%AXON3.3%ETN2.6%GE2.3%HEITDGLHXLMTNOCSMERYBAESYPWRGEVCommunication Services18.1%SPOT3.4%GOOGL3.3%NFLX2.9%META2.9%FWONKTKOLYVSPHRConsumer Cyclical9.4%AMZN4.7%MELI2.9%ABNBHealthcare6.1%LLY4.6%UNHFinancial Services5.5%BXAPOVConsumer Defensive5.5%MNST3.3%COSTLNG
| # | Ticker | Company | Weight ▼ |
|---|---|---|---|
| 1 | AMZN | Amazon | 4.69% |
| 2 | LLY | Eli Lilly & | 4.62% |
| 3 | AAPL | Apple | 3.70% |
| 4 | SPOT | Spotify Technology | 3.42% |
| 5 | AXON | AXON Enterprise | 3.28% |
| 6 | MNST | Monster Beverage | 3.27% |
| 7 | GOOGL | Alphabet | 3.25% |
| 8 | MSFT | Microsoft | 2.99% |
| 9 | APH | Amphenol | 2.91% |
| 10 | MELI | MercadoLibre | 2.90% |
TechnologyIndustrialsCommunication ServicesConsumer CyclicalHealthcareFinancial ServicesConsumer DefensiveEnergy
Alpha Brands LOGO · current holdings by weight · as of Nov 5, 2026 · each tile is one holding · top 20 = 60.3%
All LOGO Holdings
47 holdings · as of Nov 5, 2026LOGO
LOGO’s Holdings
Today| # | ||||||
|---|---|---|---|---|---|---|
| 1 | AMZNAmazon | Consumer Cyclical | 4.69% | $468.86 | 5,782 | $1.5M |
| 2 | LLYEli Lilly | Healthcare | 4.62% | $462.48 | 1,070 | $1.5M |
| 3 | AAPLApple | Technology | 3.70% | $370.32 | 3,476 | $1.2M |
| 4 | SPOTSpotify Technology | Communication Services | 3.42% | $342.46 | 1,790 | $1.1M |
| 5 | AXONAXON Enterprise | Industrials | 3.28% | $327.64 | 2,534 | $1.1M |
| 6 | MNSTMonster Beverage | Consumer Defensive | 3.27% | $326.50 | 22K | $1.1M |
| 7 | GOOGLAlphabet | Communication Services | 3.25% | $325.16 | 3,692 | $1.1M |
| 8 | MSFTMicrosoft | Technology | 2.99% | $298.68 | 1,763 | $980K |
| 9 | APHAmphenol | Technology | 2.91% | $291.36 | 12K | $956K |
| 10 | MELIMercadoLibre | Consumer Cyclical | 2.90% | $289.57 | 546 | $950K |
| 11 | NFLXNetflix | Communication Services | 2.87% | $287.48 | 14K | $943K |
| 12 | METAMETA Platforms | Communication Services | 2.87% | $287.09 | 1,495 | $942K |
| 13 | NVDANvidia | Technology | 2.72% | $271.71 | 4,454 | $891K |
| 14 | ETNEaton | Industrials | 2.60% | $260.24 | 2,418 | $854K |
| 15 | PLTRPalantir Technologies | Technology | 2.51% | $251.43 | 4,804 | $825K |
Alpha Brands LOGO · every reported holding · per $10,000 = dollars of each holding in a $10,000 stake · as of Nov 5, 2026
How It Compares
LOGO
Alpha Brands Consumption Leaders ETF’s Peers
TodayLOGO has no close peers in our data yet: […]
Similar peers · Today’s and past-year returns · as of Nov 6, 2026 · sorted by AUM
Head to Head
LOGO vs VOO
YTDLOGO · Alpha Brands Consumption Leaders
−7.7%
VOO · S&P 500
+8.4%
Gap
16.1 pts
Alpha Brands LOGO and Vanguard VOO · Today total return · as of Nov 6, 2026
LOGO vs Its Peer Average
YTDLOGOAvsBPeer average
1D−4.1%[…]
1M−5.7%[…]
3M−8.6%[…]
YTD−7.7%[…]
1Y−9.2%[…]
0–0level
0 peers · each row scaled to its leader
The Details
LOGO
Risk
1Y4/5our risk indicator
CalmerBumpier
Volatility · 1Y16.73%
Deepest drop · 1Y−14.3%
Lowest point · 5Y−7.7%
52-week range
$19.36
$18.37−15.2% from the high$22.84
Alpha Brands LOGO · past-year price moves · as of Nov 6, 2026
LOGO
Fund Facts
Today2025launched May 27
Tracks[…]
Exchange · CUSIPNASDAQ · 45259A449
StructureETF
Leverage1x
Cost on $10,000$69 a year
Go deeper
Alpha Brands LOGO · fund facts · as of Nov 6, 2026
LOGO
Payouts by Year
Today$0no payouts on record
LOGO does not pay a distribution.
Distribution yield0.0%
Paid[…]
Latest ex-date · paid[…]
12 payouts added up[…]
Alpha Brands LOGO · distributions by ex-date
All Fund FactsDocuments · trading · fees · every payout
Prospectus & Documents
SEC reported portfolio · 2026-06-30 ↗SEC reported portfolio · 2026-03-31 ↗summary prospectus · SEC 497K ↗prospectus · SEC 485BPOS ↗annual report · SEC N-CSR ↗SEC reported portfolio · 2025-12-31 ↗SEC reported portfolio · 2025-09-30 ↗SEC reported portfolio · 2025-06-30 ↗prospectus · SEC 485BPOS ↗summary prospectus · SEC 497K ↗prospectus · SEC 485APOS ↗
Trading & Liquidity
Net asset value$20.05
Premium / discount[…]
Median spread · 30D[…]
Volume today211
Average volume · 30D2K
Shares outstanding[…]
Options[…]
Fees & Costs
Net expense ratio0.69%
Gross expense ratio[…]
Management fee[…]
Cost on $10,000 a year$69.00
Our risk indicator4/5
Estimated yearly cost excludes trading costs and assumes constant assets.
Distributions
No payouts on record: […]
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