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Innovator vs iShares in Defined Outcome

1Y
Innovator105 funds
vs
iSharesBlackRock · 8 funds
$2.0BMoney made$45.4M
$31.7BAssets$704M
$239MFees earned$3.7M
99%Win %100%
+8.0%Typical return+8.4%
$0.75Fee per $100$0.53
105Funds8
19Launches 20260
3–1iShares wins
Innovator and iShares buffered ETFs · past year results · as of Nov 6, 2026 · each pair scaled to its larger value
@TheETFTracker·theetftracker.com

Innovator Buffered ETFs

1Y105 funds
#Trend
1BALTDefined Wealth ShieldReadDesk0.69%—+3.6%+5.3%$163M$3.2B
2SFLREquity Managed FloorReadDesk0.89%0.3%+2.8%+3.6%$75.4M$2.2B
3PJANU.S. Equity Power BufferReadDesk0.79%—+8.9%+11.1%$138M$1.4B
4PJULU.S. Equity Power BufferReadDesk0.79%—+5.0%+6.6%$78.9M$1.3B
5PSEPU.S. Equity Power BufferReadDesk0.79%—+5.0%+6.5%$73.9M$1.2B
6POCTU.S. Equity Power BufferReadDesk0.79%—+7.0%+8.5%$88.0M$1.1B
7BUFFLaddered Allocation Power BufferReadDesk0.10%—+6.3%+8.0%$82.0M$1.1B
8PAUGU.S. Equity Power Buffer - AugustReadDesk0.79%—+6.1%+7.5%$71.4M$1.0B
9PDECU.S. Equity Power BufferReadDesk0.79%—+6.3%+8.7%$76.5M$956M
10PAPRU.S. Equity Power BufferReadDesk0.79%—+9.3%+11.0%$93.8M$948M
11PFEBU.S. Equity Power BufferReadDesk0.79%—+6.6%+8.8%$70.0M$863M
12PJUNU.S. Equity Power Buffer - JuneReadDesk0.79%—+2.8%+4.4%$36.1M$855M
13PNOVU.S. Equity Power BufferReadDesk0.79%—+7.5%+8.8%$68.0M$837M
14ZALTU.S. Equity 10 Buffer - QuarterlyReadDesk0.69%—+4.8%+6.2%$48.2M$830M
15PMAYU.S. Equity Power Buffer - MayReadDesk0.79%—+4.7%+6.4%$46.4M$769M
16PMARU.S. Equity Power Buffer - MarchReadDesk0.79%—+7.2%+9.2%$61.5M$732M
1–16 of 105 · most assets firstPage 1 of 7
Innovator buffered ETFs · current AUM · past year returns · money made is an estimate · as of Nov 6, 2026
@TheETFTracker·theetftracker.com

Cards for This View

Largest ETFs in Each Buffered Type

Today
BufferBUFRBUFDBUFQ$86.7B
Hedged equityHELOBALTSFLR$14.8B
Buffered ETFs · current AUM · Innovator in ink · as of Nov 6, 2026
@TheETFTracker·theetftracker.com

Innovator in Defined Outcome

Today
Innovator $31.7BEveryone else $69.8B

Innovator holds 31% of Defined Outcome AUM

Innovator ETFs · current holdings · as of Nov 6, 2026
@TheETFTracker·theetftracker.com

Innovator’s Buffered Funds vs AUM

Today
26% of the funds31% of the AUM
Buffered ETFsFundsAUM
Innovator105 · 26%$31.7B · 31%
Everyone else299 · 74%$69.8B · 69%
Buffered ETFs · current AUM · as of Nov 6, 2026 · 404 funds
@TheETFTracker·theetftracker.com

Innovator vs iShares in Defined Outcome

1Y
Innovator105 funds
vs
iSharesBlackRock · 8 funds
$2.0BMoney made$45.4M
$31.7BAssets$704M
$239MFees earned$3.7M
99%Win %100%
+8.0%Typical return+8.4%
$0.75Fee per $100$0.53
105Funds8
19Launches 20260
3–1iShares wins
Innovator and iShares buffered ETFs · past year results · as of Nov 6, 2026 · each pair scaled to its larger value
@TheETFTracker·theetftracker.com