Dividend-adjusted total return · S&P 500 uses VOO · Dec 31, 2025 – Nov 3, 2026SFLRS&P 500 · VOODefined Outcome average
| Returns | 1D | 1M | 3M | YTD | 1Y | 3Y | 5Y | MAX |
|---|---|---|---|---|---|---|---|---|
| Total return | +0.4% | −2.3% | −0.3% | +5.4% | +5.5% | +58.3% | — | +76.1% |
| Peer average | +0.2% | −2.0% | −1.7% | +5.8% | +6.0% | +56.0% | +52.4% | — |
| S&P 500 · VOO | +0.3% | −2.6% | −1.7% | +11.5% | +11.9% | +90.9% | +77.5% | — |
Key Statistics
Open all fund facts →- AUM
- $2.2B
- Expense ratio
- 0.89%
- Distribution yield
- 0.2%
- NAV
- $38.67
- Volume
- 194K
- Avg. volume 30D
- 251K
- High today
- $38.79
- Low today
- $38.63
- Previous close
- $38.63
- 52-week high
- $40.41
- 52-week low
- $34.69
- Our risk indicator
- 3/5
SFLR in One Breath
SFLR Among Hedged Equity ETFs
YTDEnd-of-day Nov 4, 2026 · 29 Hedged equity ETFs by YTD
$10,000 in SFLR
5Y$10,000 in SFLR became
$17,608
In the S&P 500 (VOO)
$21,302
Total return, dividends in · Nov 9, 2022 – Nov 3, 2026 · S&P 500 uses VOO
SFLR’s Top Holdings
TodayAAPLApple7.7%NVDA7.4%MSFT5.6%AMZN3.8%GOOGL2.5%AVGO2.4%GOOG2.2%LLY2.1%META1.9%TSLA1.8%MU1.7%JPM1.6%BRK-B1.4%AMD1.4%JNJ1.4%V1.4%XOM1.3%ABBV1.1%WMTMAKOCSCO169 more
TechnologyFinancial ServicesCommunication ServicesHealthcareConsumer CyclicalOther
Innovator SFLR · 191 holdings · tile size = share of the fund · as of Nov 3, 2026
What SFLR Holds
TodayTechnology40.6%
AAPL 7.7 · NVDA 7.4 · MSFT 5.6 · AVGO 2.4 · MU 1.7 · AMD 1.4 · CSCO 1.0
Financial Services10.7%
JPM 1.6 · BRK-B 1.4 · V 1.4 · MA 1.1 · BAC · CME · AXP
Communication Services10.3%
GOOGL 2.5 · GOOG 2.2 · META 1.9 · NFLX · DIS · T
Healthcare9.1%
LLY 2.1 · JNJ 1.4 · ABBV 1.1 · MRK · UNH · AMGN · TMO
Consumer Cyclical8.8%
AMZN 3.8 · TSLA 1.8 · HD · MCD · LOW · ROST · GM
Industrials7.6%
GE · CAT · GEV · LMT · MMM · UPS · WM
Consumer Defensive4.5%
WMT 1.1 · KO 1.0 · COST · PG · KDP · GIS
Innovator SFLR · share of the fund by sector · as of Nov 3, 2026
Apple’s Share of SFLR
Today7.7%
$77 of every $1,000 in SFLR is Apple
Apple held by SFLR
$171M
Innovator SFLR · each square = $10 of $1,000 · as of Nov 3, 2026
SFLR’s Share of Hedged Equity ETFs
Today15.0%
of the $14.8B in 31 Hedged equity ETFs
$2.2B15.0%
$4.8B32.7%
$3.2B21.9%
$4.5B30.5%
Hedged equity ETF AUM · Nov 4, 2026
SFLR Fee per $100 vs Peers
TodayExpense ratio · Hedged equity peers · Nov 4, 2026
Inside SFLR
191 holdings · as of Nov 3, 2026SFLR
Innovator Equity Managed Floor ETF
TodayTechnology40.6%AAPL7.7%NVDA7.4%MSFT5.6%AVGO2.4%MUAMDCSCOLRCXCRWDDELLINTCFTNTIBMINTU9 more holdings9.6% of the fundFinancial Services10.7%JPMVMABACCMEAXPCFGNDAQMSRF1 moreCommunication Services10.3%GOOGL2.5%GOOG2.2%METANFLXDISHealthcare9.1%LLYJNJABBVMRKUNHAMGNTMOWSTHCACORConsumer Cyclical8.8%AMZN3.8%TSLAHDMCDROSTDRIFIndustrials7.6%GECATGEVLMTRSGTTTDGWABDOVConsumer Defensive4.5%WMTKOCOSTPGEnergy3.4%XOMCVXCOPUtilities2.1%Basic Materials1.9%
| # | Ticker | Company | Weight ▼ |
|---|---|---|---|
| 1 | AAPL | Apple | 7.67% |
| 2 | NVDA | Nvidia | 7.36% |
| 3 | MSFT | Microsoft | 5.59% |
| 4 | AMZN | Amazon | 3.77% |
| 5 | GOOGL | Alphabet | 2.55% |
| 6 | AVGO | Broadcom | 2.44% |
| 7 | GOOG | Alphabet | 2.19% |
| 8 | LLY | Eli Lilly & | 2.08% |
| 9 | META | META Platforms | 1.93% |
| 10 | TSLA | Tesla | 1.79% |
TechnologyFinancial ServicesCommunication ServicesHealthcareConsumer CyclicalIndustrialsConsumer DefensiveEnergyUtilitiesBasic MaterialsReal Estate
Innovator SFLR · current holdings by weight · as of Nov 3, 2026 · each tile is one holding · top 20 = 50.9%
How It Compares
SFLR
Innovator Equity Managed Floor ETF’s Peers
YTDHedged equity peers · YTD and past-year returns · as of Nov 4, 2026 · sorted by AUM
Head to Head
Put SFLR head to head with HELO →HELO vs SFLR
YTDYear to date
SFLR wins+1.2 pts
Past year
HELO wins+0.2 pts
Fee
HELO winslower fee
Yield
HELO wins+0.3 pts
AUM
HELO2.2× more
3–1HELO wins
J.P. Morgan HELO and Innovator SFLR · year-to-date · as of Nov 4, 2026 · AUM not scored
SFLR vs VOO
YTDSFLR · Innovator Equity Managed Floor
+5.4%
VOO · S&P 500
+11.5%
Gap
6.1 pts
Innovator SFLR and Vanguard VOO · YTD total return · as of Nov 4, 2026
SFLR vs Its Peer Average
YTDSFLRAvsBPeer average
1D+0.4%+0.2%
1M−2.3%−2.0%
3M−0.3%−1.7%
YTD+5.4%+5.8%
1Y+5.5%+6.0%
3Y+58.3%+56.0%
5Y[…]+52.4%
3–3level
30 Hedged equity peers · each row scaled to its leader
The Details
SFLR
Risk
1Y3/5our risk indicator
CalmerBumpier
Volatility · 1Y9.97%
Deepest drop · 1Y−6.8%
Lowest point · 5Y0.0%
52-week range
$38.79
$34.69−4.0% from the high$40.41
Innovator SFLR · past-year price moves · as of Nov 4, 2026
SFLR
Fund Facts
Today2022launched Nov 9
Tracks[…]
Exchange · CUSIPAMEX · 45783Y673
StructureETF
Leverage1x
Cost on $10,000$89 a year
Go deeper
Innovator SFLR · fund facts · as of Nov 4, 2026
SFLR
Payouts by Year
5Y$0.0195per share, Sep 2026
Distribution yield0.2%
PaidEvery quarter
Latest ex-date · paidSep 30 · Oct 2, 2026
12 payouts added up$0.50 a share
Innovator SFLR · distributions by ex-date · 2022–2026
All Fund FactsDocuments · trading · fees · every payout
Prospectus & Documents
Official documents are being connected from SEC EDGAR: […]. Read the issuer’s prospectus before investing.
Trading & Liquidity
Net asset value$38.67
Premium / discount[…]
Median spread · 30D[…]
Volume today194K
Average volume · 30D251K
Shares outstanding[…]
Options[…]
Fees & Costs
Net expense ratio0.89%
Gross expense ratio[…]
Management fee[…]
Cost on $10,000 a year$89.00
Our risk indicator3/5
Estimated yearly cost excludes trading costs and assumes constant assets.
Distributions
| Ex-date | Paid | Per share |
|---|---|---|
| Sep 30, 2026 | Oct 2, 2026 | $0.0195 |
| Jun 30, 2026 | Jul 1, 2026 | $0.0227 |
| Mar 31, 2026 | Apr 1, 2026 | $0.0309 |
| Dec 31, 2025 | Jan 2, 2026 | $0.0221 |
| Sep 30, 2025 | Oct 2, 2025 | $0.0320 |
| Jun 30, 2025 | Jul 1, 2025 | $0.0392 |
| Mar 31, 2025 | Apr 1, 2025 | $0.0275 |
| Dec 31, 2024 | Jan 2, 2025 | $0.0371 |
| Sep 30, 2024 | Oct 4, 2024 | $0.0368 |
| Jun 28, 2024 | Jul 1, 2024 | $0.0344 |
| Mar 27, 2024 | Apr 1, 2024 | $0.0285 |
| Dec 28, 2023 | Jan 2, 2024 | $0.17 |
Issuer contentFrom InnovatorHear the strategy from the people behind SFLR.No issuer videos have been published for this fund.Are you the issuer? Claim this fund →