Dividend-adjusted total return · S&P 500 uses VOO · Dec 31, 2025 – Nov 5, 2026SFLRS&P 500 · VOO
| Returns | 1D | 1M | 3M | YTD | 1Y | 3Y | 5Y | MAX |
|---|---|---|---|---|---|---|---|---|
| Total return | −3.6% | −4.9% | −3.0% | +2.8% | +3.6% | +52.9% | — | +71.7% |
| Peer average | −2.4% | −3.8% | −3.5% | +4.0% | +4.9% | +51.4% | +49.5% | — |
| S&P 500 · VOO | −4.4% | −5.7% | −4.9% | +8.4% | +9.8% | +82.2% | +71.6% | — |
Key Statistics
Open all fund facts →- AUM
- $2.2B
- Expense ratio
- 0.89%
- Distribution yield
- 0.3%
- NAV
- $39.12
- Volume
- 285K
- Avg. volume 30D
- 253K
- High today
- $39.11
- Low today
- $37.78
- Previous close
- $39.24
- 52-week high
- $40.41
- 52-week low
- $34.69
- Our risk indicator
- 3/5
SFLR in One Breath
SFLR Among Hedged Equity ETFs
YTDEnd-of-day Nov 5, 2026 · 29 Hedged equity ETFs by YTD
$10,000 in SFLR
5Y$10,000 in SFLR became
$17,167
In the S&P 500 (VOO)
$20,701
Total return, dividends in · Nov 9, 2022 – Nov 5, 2026 · S&P 500 uses VOO
SFLR’s Top Holdings
TodayAAPLApple7.7%NVDA7.0%MSFT6.0%AMZN4.0%GOOGL2.4%AVGO2.3%GOOG2.1%META2.1%LLY2.1%TSLA1.8%JPM1.6%MU1.5%BRK-B1.5%JNJ1.4%V1.4%AMD1.4%XOM1.2%ABBV1.1%MA1.1%WMT1.1%KO1.0%CSCO0.9%165 more
TechnologyFinancial ServicesCommunication ServicesHealthcareConsumer CyclicalOther
Innovator SFLR · 187 holdings · tile size = share of the fund · as of Nov 5, 2026
What SFLR Holds
TodayTechnology40.6%
AAPL 7.7 · NVDA 7.0 · MSFT 6.0 · AVGO 2.3 · MU 1.5 · AMD 1.4 · CSCO
Financial Services10.7%
JPM 1.6 · BRK-B 1.5 · V 1.4 · MA 1.1 · BAC · CME · AXP
Communication Services10.3%
GOOGL 2.4 · GOOG 2.1 · META 2.1 · DIS · T · NFLX
Healthcare9.2%
LLY 2.1 · JNJ 1.4 · ABBV 1.1 · UNH · MRK · AMGN · TMO
Consumer Cyclical8.8%
AMZN 4.0 · TSLA 1.8 · HD · MCD · LOW · ROST · GM
Industrials7.6%
GE · GEV · CAT · LMT · SPCX · MMM · UPS
Consumer Defensive4.5%
WMT 1.1 · KO · COST · PG · KDP · GIS
Innovator SFLR · share of the fund by sector · as of Nov 5, 2026
Apple’s Share of SFLR
Today7.7%
$77 of every $1,000 in SFLR is Apple
Apple held by SFLR
$173M
Innovator SFLR · each square = $10 of $1,000 · as of Nov 5, 2026
SFLR’s Share of Hedged Equity ETFs
Today15.1%
of the $14.9B in 31 Hedged equity ETFs
$2.2B15.1%
$4.9B32.6%
$3.3B22.0%
$4.5B30.4%
Hedged equity ETF AUM · Nov 5, 2026
SFLR Fee per $100 vs Peers
TodayExpense ratio · Hedged equity peers · Nov 5, 2026
Inside SFLR
187 holdings · as of Nov 5, 2026SFLR
Innovator Equity Managed Floor ETF
TodayTechnology40.6%AAPL7.7%NVDA7.0%MSFT6.0%AVGO2.3%MUAMDCSCOLRCXCRWDPLTRIBMDELLINTCFTNT9 more holdings10.0% of the fundFinancial Services10.7%JPMVMABACCMEAXPMSCFGNDAQHIGRFPRU1 moreCommunication Services10.3%GOOGL2.4%GOOG2.1%METADISTHealthcare9.2%LLYJNJABBVUNHMRKAMGNTMOBSXILMNWSTConsumer Cyclical8.8%AMZN4.0%TSLAHDMCDLOWROSTIndustrials7.6%GEGEVCATLMTSPCXWMRSGTTWABTDGConsumer Defensive4.5%WMTKOCOSTPGEnergy3.4%XOMCVXUtilities2.1%Basic Materials1.9%
| # | Ticker | Company | Weight ▼ |
|---|---|---|---|
| 1 | AAPL | Apple | 7.71% |
| 2 | NVDA | Nvidia | 6.98% |
| 3 | MSFT | Microsoft | 6.04% |
| 4 | AMZN | Amazon | 4.03% |
| 5 | GOOGL | Alphabet | 2.43% |
| 6 | AVGO | Broadcom | 2.30% |
| 7 | GOOG | Alphabet | 2.14% |
| 8 | META | META Platforms | 2.07% |
| 9 | LLY | Eli Lilly & | 2.06% |
| 10 | TSLA | Tesla | 1.76% |
TechnologyFinancial ServicesCommunication ServicesHealthcareConsumer CyclicalIndustrialsConsumer DefensiveEnergyUtilitiesBasic MaterialsReal Estate
Innovator SFLR · current holdings by weight · as of Nov 5, 2026 · each tile is one holding · top 20 = 50.8%
How It Compares
SFLR
Innovator Equity Managed Floor ETF’s Peers
1YHedged equity peers · Past-year and ytd returns · as of Nov 6, 2026 · sorted by AUM
Head to Head
Put SFLR head to head with HELO →HELO vs SFLR
YTDYear to date
SFLR wins+0.3 pts
Past year
HELO wins+0.7 pts
Fee
HELO winslower fee
Yield
HELO wins+0.3 pts
AUM
HELO2.2× more
3–1HELO wins
J.P. Morgan HELO and Innovator SFLR · year-to-date · as of Nov 6, 2026 · AUM not scored
SFLR vs VOO
1YSFLR · Innovator Equity Managed Floor
+3.6%
VOO · S&P 500
+9.8%
Gap
6.2 pts
Innovator SFLR and Vanguard VOO · 1Y total return · as of Nov 6, 2026
SFLR vs Its Peer Average
YTDSFLRAvsBPeer average
1D−3.6%−2.4%
1M−4.9%−3.8%
3M−3.0%−3.5%
YTD+2.8%+4.0%
1Y+3.6%+4.9%
3Y+52.9%+51.4%
5Y[…]+49.5%
2–4Peer average wins
30 Hedged equity peers · each row scaled to its leader
The Details
SFLR
Risk
1Y3/5our risk indicator
CalmerBumpier
Volatility · 1Y10.67%
Deepest drop · 1Y−6.8%
Lowest point · 5Y0.0%
52-week range
$37.82
$34.69−6.4% from the high$40.41
Innovator SFLR · past-year price moves · as of Nov 6, 2026
SFLR
Fund Facts
Today2022launched Nov 9
Tracks[…]
Exchange · CUSIPAMEX · 45783Y673
StructureETF
Leverage1x
Cost on $10,000$89 a year
Go deeper
Innovator SFLR · fund facts · as of Nov 6, 2026
SFLR
Payouts by Year
5Y$0.0195per share, Sep 2026
Distribution yield0.3%
PaidEvery quarter
Latest ex-date · paidSep 30 · Oct 2, 2026
12 payouts added up$0.50 a share
Innovator SFLR · distributions by ex-date · 2022–2026
All Fund FactsDocuments · trading · fees · every payout
Prospectus & Documents
Official documents are being connected from SEC EDGAR: […]. Read the issuer’s prospectus before investing.
Trading & Liquidity
Net asset value$39.12
Premium / discount[…]
Median spread · 30D[…]
Volume today285K
Average volume · 30D253K
Shares outstanding[…]
Options[…]
Fees & Costs
Net expense ratio0.89%
Gross expense ratio[…]
Management fee[…]
Cost on $10,000 a year$89.00
Our risk indicator3/5
Estimated yearly cost excludes trading costs and assumes constant assets.
Distributions
| Ex-date | Paid | Per share |
|---|---|---|
| Sep 30, 2026 | Oct 2, 2026 | $0.0195 |
| Jun 30, 2026 | Jul 1, 2026 | $0.0227 |
| Mar 31, 2026 | Apr 1, 2026 | $0.0309 |
| Dec 31, 2025 | Jan 2, 2026 | $0.0221 |
| Sep 30, 2025 | Oct 2, 2025 | $0.0320 |
| Jun 30, 2025 | Jul 1, 2025 | $0.0392 |
| Mar 31, 2025 | Apr 1, 2025 | $0.0275 |
| Dec 31, 2024 | Jan 2, 2025 | $0.0371 |
| Sep 30, 2024 | Oct 4, 2024 | $0.0368 |
| Jun 28, 2024 | Jul 1, 2024 | $0.0344 |
| Mar 27, 2024 | Apr 1, 2024 | $0.0285 |
| Dec 28, 2023 | Jan 2, 2024 | $0.17 |
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