Vanguard ETFs: versus

Head to Head

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Vanguard vs iShares

VanguardvsiShares

The four scored measures

$488BMoney madeAll US ETFs $1.66T$435B

87%Win %All US ETFs 78%85%

+9.7%Typical returnMiddle fund · all US ETFs +7.8%+10.2%

$0.04Fee per $100All US ETFs $0.18 · lower wins$0.16

Also measured · not scored

$4.59TAUMAll US ETFs $16.40T$4.63T

$1.9BFees earnedIssuer’s take · all US ETFs $29.5B$7.5B

116FundsAll US ETFs 5,803482

13Launches 2026All US ETFs 1,12021

86 of 99Funds that made moneyOf funds with a full period381 of 450

$4.2BMoney made per fundMoney made ÷ funds$903M

3WinsOf the four scored measures1

Vanguard vs iShares · past year · as of Nov 5, 2026 · money made is an estimate · dots mark the 4 scored measures

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Vanguard vs iShares

116 funds · $4.59TVanguardvsiSharesBlackRock · 482 funds · $4.63T

Money made

$488B

$435B

Vanguard wins1.1×

Assets

$4.59T

$4.63T

iShares1.0× more

Fees earned

$1.9B

$7.5B

iShares4.0× more

Launches 2026

iShares1.6× more

Win %

87%

85%

Vanguard wins+2.2 pts

Typical fund return

+9.7%

+10.2%

iShares wins+0.6 pts

Fee per $100

$0.04

$0.16

Vanguard wins4× cheaper

3–1Vanguard wins

Vanguard vs iShares · past year · as of Nov 5, 2026 · each pair scaled to its bigger value

Total Money Made by ETF Issuers

$1.66Tmade by all US ETFs · an estimate

Top 5 ETF issuers · money made · as of Nov 5, 2026

Top 5 ETF Issuers

IssuerFundsMoney madeAUMWin %Typical returnFee per $100Launches 2026Fees earned

Vanguard116$488B$4.59T87%+9.7%$0.0413$1.9B

iShares482$435B$4.63T85%+10.2%$0.1621$7.5B

SPDR187$237B$2.13T89%+8.4%$0.1216$2.5B

Invesco247$102B$965B86%+11.0%$0.2315$2.2B

Schwab34$92.2B$622B88%+12.0%$0.071$437M

All US ETFs5,803$1.66T$16.40T78%+7.8%$0.181,120$29.5B

Rank among the five 1st → last · ties share a colourFunds and fees earned: not rankedFee per $100: lower ranks higher

Top 5 ETF issuers by money made · past year · as of Nov 5, 2026

Fund vs Fund

VanguardvsiShares

Fund1YPair1YFundFee / $100

VOO+13.5%S&P 500+13.5%IVV$0.03 · $0.03

VTI+13.5%Total US Market+13.4%ITOT$0.03 · $0.03

VUG+3.4%Growth−3.0%IWF$0.03 · $0.18

VEA+18.9%Developed+15.8%IEFA$0.03 · $0.07

VTV+27.5%Value+32.0%IWD$0.03 · $0.18

VXUS+15.0%Ex-US Broad+15.2%IXUS$0.05 · $0.07

BND+0.3%Core Aggregate+0.3%AGG$0.03 · $0.03

VGT+16.7%Technology+15.5%IYW$0.09 · $0.37

4Wins2 ties2

Vanguard vs iShares ETFs · past-year returns · as of Nov 5, 2026 · faded bar = a loss · fee Vanguard · iShares

Matched Funds

Today

Pair · TodayVanguardiShares

S&P 500VOO +1.6%IVV +1.6%

Total US MarketVTI +1.5%ITOT +1.5%

GrowthVUG +1.5%IWF +0.4%

DevelopedVEA +2.1%IEFA +2.5%

The desk keeps Vanguard vs iShares open while you browse: all 8 pairs with 1Y, fees and assets.Open in desk

Next matchups · money made, Vanguard $488B

vs SPDR$237B vs Invesco$102B vs Schwab$92.2B

Vanguard vs iShares · today’s moves · as of Nov 5, 2026

VVanguard

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