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Defined Outcome

Innovator·105 of 179 funds·84% of Innovator’s moneyIn the market’s Defined Outcome bucket: 404 ETFs · $101B · +8.7% YTD

Data as of Nov 5, 2026 · a scoreboard, not advice

1Y record
83–1
Made money
99%
Assets
$32.1B
Share of Defined Outcome
32%

Story of the Week

Week of Nov 2, 2026
BUFR$10.9BHELO$4.8BBALT$3.2BSFLR$2.2BBUFD$2.2BBUFQ$1.7BFMAY$1.5BFJAN$1.5BFAUG$1.4BFSEP$1.4BDefined Outcome ETFs · current AUMInnovator · 2 funds$5.5BFirst Trust · 7 funds$20.6BThe 10 Largest Defined Outcome ETFsTodayInnovator funds in gold2 of 10are Innovator’s
02 / 04

Innovator’s Total Defined Outcome Funds

1Y
105 funds · 99% made money new: under a year old
Lost money$492M
Innovator defined outcome ETFs · past-year returns · as of Nov 5, 2026 · one tile per fund, largest first
@TheETFTracker·theetftracker.com

Innovator in Defined Outcome

Today
Innovator $32.1BEveryone else $69.1B

Innovator holds 32% of Defined Outcome AUM

Innovator ETFs · current holdings · as of Nov 5, 2026
@TheETFTracker·theetftracker.com

Innovator’s Defined Outcome Funds vs AUM

Today
26%of the funds32%of the AUM
Defined Outcome ETFsFundsAUM
Innovator105 · 26%$32.1B · 32%
Everyone else299 · 74%$69.1B · 68%
Defined Outcome ETFs · current AUM · as of Nov 5, 2026 · 404 funds
@TheETFTracker·theetftracker.com

Top 10 Innovator Defined Outcome ETFs

Today
$14.6B of $32.1B
#FundAUM ▼1YFee
1BALTDefined Wealth Shield$3.2B+6.3%$0.69
2SFLREquity Managed Floor$2.2B+6.6%$0.89
3PJANU.S. Equity Power Buffer$1.4B+11.1%$0.79
4PJULU.S. Equity Power Buffer$1.3B+8.9%$0.79
5PSEPU.S. Equity Power Buffer$1.2B+8.9%$0.79
6POCTU.S. Equity Power Buffer$1.1B+11.0%$0.79
7BUFFLaddered Allocation Power Buffer$1.1B+10.1%$0.10
8PAUGU.S. Equity Power Buffer - August$1.0B+10.0%$0.79
9PDECU.S. Equity Power Buffer$975M+11.7%$0.79
10PAPRU.S. Equity Power Buffer$957M+12.9%$0.79
Innovator defined outcome ETFs · current AUM · as of Nov 5, 2026 · fee per $100 a year
@TheETFTracker·theetftracker.com

Compare Defined Outcome Names

BALT vs BUFR

YTD
Innovator · $3.2B
+4.7%
First Trust · $10.9B
+10.3%
Jan 1Nov 4+4.7%+10.3%
+6.3%Past year+11.8%
$3.2BAssets$10.9B
End-of-day Nov 4, 2026
@TheETFTracker·theetftracker.com

PAPR vs BALT

1Y
Innovator · $957.5M
+12.9%
Innovator · $3.2B
+6.3%
Nov 4, 2025Nov 4, 2026+12.9%+6.3%
+11.2%Year to date+4.7%
0.79%Fee0.69%
End-of-day Nov 4, 2026
@TheETFTracker·theetftracker.com

PDEC vs BALT

1Y
Innovator · $975.3M
+11.7%
Innovator · $3.2B
+6.3%
Nov 4, 2025Nov 4, 2026+11.7%+6.3%
+9.7%Year to date+4.7%
$975MAssets$3.2B
End-of-day Nov 4, 2026
@TheETFTracker·theetftracker.com

JAJL vs BALT

1Y
Innovator · $303.5M
+5.6%
Innovator · $3.2B
+6.3%
Nov 4, 2025Nov 4, 2026+5.6%+6.3%
+4.7%Year to date+4.7%
0.0%Yield0.0%
End-of-day Nov 4, 2026
@TheETFTracker·theetftracker.com

The Year in Innovator Defined Outcome ETFs

Innovator’s Defined Outcome ETF Record

1Y
83–1made money · lost
of 84 with a full year
99%all ETFs 78%
Each bar is one fund · 1Y return
1 lost83 made money
Innovator defined outcome ETFs · past-year returns · as of Nov 5, 2026
@TheETFTracker·theetftracker.com

Innovator’s Defined Outcome ETF Fees

Today
$0.75per $100 a year, typical
Funds at each fee · per $100 a year
95 funds at $0.79$23.4B · 73% of the money
Innovator defined outcome ETFs · current fees · as of Nov 5, 2026
@TheETFTracker·theetftracker.com

Inside Defined Outcome

Largest ETFs in Each Kind

YTD
KindFunds3 biggestMoneyAssetsYTD
Buffer373BUFR · BUFD · BUFQ$86.4B+9.1%
Hedged equity31HELO · BALT · SFLR$14.8B+6.5%
Bold Innovator fund among the kind’s 3 biggestWhole kindYTD asset-weighted
Defined Outcome ETFs · year-to-date returns, asset-weighted · as of Nov 5, 2026
@TheETFTracker·theetftracker.com

Innovator’s Defined Outcome ETF Launches

2026
19defined outcome launches in 2026
Jan 2 · 4 fundsAssets
Aug 3DDFG · DDTGETFs Trust - Innovator Equity Dual Directional 15 Buffer - August$123M$0.79
Jun 1DDFZ · DDTZETFs Trust - Innovator Equity Dual Directional 15 Buffer - June$176M$0.79
May 1DDFY · DDTYETFs Trust - Innovator Equity Dual Directional 15 Buffer - May$107M$0.79
Apr 1DDFA · DDTAETFs Trust - Innovator Equity Dual Directional 15 Buffer - April$72.5M$0.79
Mar 2DDFM · DDTMETFs Trust - Innovator Equity Dual Directional 15 Buffer - March$56.2M$0.79
Innovator defined outcome ETFs · launched in the past year · as of Nov 5, 2026 · fee per $100
@TheETFTracker·theetftracker.com