Innovator ETFs: versus

Head to Head

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Innovator vs iShares

InnovatorvsiShares

The four scored measures

$2.7BMoney madeAll US ETFs $1.47T$381B

95%Win %All US ETFs 74%80%

+8.0%Typical returnMiddle fund · all US ETFs +6.9%+8.8%

$0.76Fee per $100All US ETFs $0.18 · lower wins$0.16

Also measured · not scored

$38.2BAUMAll US ETFs $16.40T$4.63T

$292MFees earnedIssuer’s take · all US ETFs $29.5B$7.5B

179FundsAll US ETFs 5,803482

20Launches 2026All US ETFs 1,12021

147 of 154Funds that made moneyOf funds with a full period359 of 450

$15.3MMoney made per fundMoney made ÷ funds$790M

1WinsOf the four scored measures3

Innovator vs iShares · past year · as of Nov 4, 2026 · money made is an estimate · dots mark the 4 scored measures

More Ways to Compare

Innovator vs iShares

179 funds · $38.2BInnovatorvsiSharesBlackRock · 482 funds · $4.63T

Money made

$2.7B

$381B

iShares wins139.5×

Assets

$38.2B

$4.63T

iShares121.4× more

Fees earned

$292M

$7.5B

iShares25.6× more

Launches 2026

iShares1.1× more

Win %

95%

80%

Innovator wins+15.7 pts

Typical fund return

+8.0%

+8.8%

iShares wins+0.7 pts

Fee per $100

$0.76

$0.16

iShares wins5× cheaper

3–1iShares wins

Innovator vs iShares · past year · as of Nov 4, 2026 · each pair scaled to its bigger value

Total Money Made by ETF Issuers

$1.47Tmade by all US ETFs · an estimate

Top 5 ETF issuers · money made · as of Nov 4, 2026

Top 5 ETF Issuers

IssuerFundsMoney madeAUMWin %Typical returnFee per $100Launches 2026Fees earned

Vanguard116$435B$4.59T75%+10.0%$0.0413$1.9B

iShares482$381B$4.63T80%+8.8%$0.1621$7.5B

SPDR187$208B$2.13T79%+7.3%$0.1216$2.5B

Invesco247$95.7B$965B81%+9.8%$0.2315$2.2B

Innovator179$2.7B$38.2B95%+8.0%$0.7620$292M

All US ETFs5,803$1.47T$16.40T74%+6.9%$0.181,120$29.5B

Rank among the five 1st → last · ties share a colourFunds and fees earned: not rankedFee per $100: lower ranks higher

Top 5 ETF issuers by money made · past year · as of Nov 4, 2026

Fund vs Fund

InnovatorvsiShares

Fund1YPair1YFundFee / $100

PJAN+10.0%Buffer+5.8%MAXJ$0.79 · $0.53

IJUL+9.5%Developed+13.0%IEFA$0.85 · $0.07

EJUL+1.2%Emerging+11.6%IEMG$0.89 · $0.09

ACII+8.0%Dividend Stocks+21.0%DGRO$0.79 · $0.08

LOUP−10.0%Technology+15.2%IYW$0.70 · $0.37

BFRZ+0.3%Covered Calls−1.6%TLTW$0.89 · $0.35

IFLR[…]Premium Income+15.3%BALI$0.89 · $0.35

XDSQ+9.1%Large Cap+11.6%IWB$0.79 · $0.15

2Wins5

Innovator vs iShares ETFs · past-year returns · as of Nov 4, 2026 · faded bar = a loss · fee Innovator · iShares

Matched Funds

Today

Pair · TodayInnovatoriShares

BufferPJAN +0.2%MAXJ +0.1%

DevelopedIJUL −0.4%IEFA −0.6%

EmergingEJUL −0.1%IEMG −0.1%

Dividend StocksACII +0.4%DGRO −0.6%

The desk keeps Innovator vs iShares open while you browse: all 8 pairs with 1Y, fees and assets.Open in desk

Next matchups · money made, Innovator $2.7B

vs Vanguard$435B vs SPDR$208B vs Invesco$95.7B

Innovator vs iShares · today’s moves · as of Nov 4, 2026

IInnovator

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