Innovator ETFs: where it plays

Where Innovator Plays

Today

0%of all US ETF AUM is in Innovator funds
$38.2B of $16.40T · 179 of 5,803

Low-Cost Core

$4.91T

US Stock Styles

$3.16T · 805 funds

0%of US Stock Styles AUM

Bonds & Cash$2.63T

0%of Bonds & Cash AUM

International$2.28T

0%of International AUM

Income$1.01T

0%of Income AUM

Sectors$964B

0%of Sectors AUM

Thematic

$388B

Commodities

$383B

6 more$674B

5%of 6 more AUM

Innovator’s AUMEveryone elseNo Innovator funds · 3 bucketsTile size = the bucket’s total AUM

Innovator ETFs · current AUM · as of Nov 5, 2026 · tile size = the bucket’s total AUM

Today

BucketInnovator’s share of AUMShareAUMFunds

Defined Outcome32%$32.1B of $101B105 of 404

International0%$2.2B of $2.28T19 of 605

Income0%$683M of $1.01T17 of 582

Sectors0%$184M of $964B1 of 296

US Stock Styles0%$396M of $3.16T12 of 805

Crypto0%$12.3M of $120B1 of 91

Bonds & Cash0%$19.6M of $2.63T2 of 926

InnovatorEveryone elseHalf the bucket

Innovator ETFs · current holdings · as of Nov 5, 2026 · sorted by share

Funds179 of 5,803

AUM$38.2B of $16.40T

Money made$3.0B of $1.66T

Fees earned$292M of $29.5B

AUM per fundInnovator $213M · all US ETFs $2.8B

Innovator ETFs · past year · as of Nov 5, 2026