Dividend-adjusted return from the previous close · S&P 500 uses VOOIBUYS&P 500 · VOO
| Returns | 1D | 1M | 3M | YTD | 1Y | 3Y | 5Y | MAX |
|---|---|---|---|---|---|---|---|---|
| Total return | +5.2% | +12.4% | +3.7% | +0.8% | +2.3% | +82.5% | −31.3% | +199.2% |
| Peer average | +3.4% | +8.1% | +2.6% | +8.8% | +9.6% | +52.8% | +24.4% | — |
| S&P 500 · VOO | +1.6% | −1.6% | 0.0% | +13.4% | +13.5% | +91.7% | +81.2% | — |
Key Statistics
Open all fund facts →- AUM
- $130M
- Expense ratio
- 0.65%
- Distribution yield
- 0.1%
- NAV
- $72.18
- Volume
- 3K
- Avg. volume 30D
- 9K
- High today
- $75.49
- Low today
- $72.74
- Previous close
- $71.33
- 52-week high
- $77.24
- 52-week low
- $58.08
- Our risk indicator
- 4/5
IBUY in One Breath
IBUY Among Consumer ETFs
YTDEnd-of-day Nov 5, 2026 · 27 Consumer ETFs by YTD
$10,000 in IBUY
5Y$10,000 in IBUY became
$6,870
In the S&P 500 (VOO)
$18,115
Total return, dividends in · Oct 27, 2021 – Nov 4, 2026 · S&P 500 uses VOO
IBUY’s Top Holdings
TodayW3.9%CART3.3%FIGS3.3%SPOT3.2%ETSY3.2%PYPL2.9%ABNB2.7%LQDT2.7%LYFT2.7%EXPE2.6%MSM2.6%AFRM2.5%EBAY2.5%DASH2.5%RVLV2.4%PTON2.3%UPWK2.3%HIMS2.2%CPRT2.1%BKNG2.1%CVNA2.1%AMZN2.1%62 more
Consumer CyclicalCommunication ServicesTechnologyHealthcareFinancial ServicesIndustrials
Amplify IBUY · 84 holdings · tile size = share of the fund · as of Nov 4, 2026
What IBUY Holds
TodayConsumer Cyclical67.7%
W 3.9 · FIGS 3.3 · ETSY 3.2 · ABNB 2.7 · LQDT 2.7 · EXPE 2.6 · EBAY 2.5
Communication Services7.1%
SPOT 3.2 · DASH 2.5 · PRX.AS · FVRR
Technology9.5%
CART 3.3 · LYFT 2.7 · UBER 1.9 · SHOP · AAPL
Healthcare6.0%
HIMS 2.2 · DOCM.SW 1.4 · RDC.DE 1.0 · 6618.HK
Financial Services5.6%
PYPL 2.9 · AFRM 2.5 · AGPXX
Industrials7.0%
MSM 2.6 · UPWK 2.3 · CPRT 2.1
Consumer Defensive2.1%
TGT · WMT
Amplify IBUY · share of the fund by sector · as of Nov 4, 2026
Wayfair’s Share of IBUY
Today3.9%
$39 of every $1,000 in IBUY is Wayfair
Wayfair held by IBUY
$5.0M
Amplify IBUY · each square = $10 of $1,000 · as of Nov 4, 2026
IBUY’s Share of Consumer ETFs
Today0.2%
of the $60.4B in 31 Consumer ETFs
$130M0.2%
$22.7B37.6%
$15.4B25.5%
$22.2B36.7%
Consumer ETF AUM · Nov 5, 2026
IBUY Fee per $100 vs Peers
TodayExpense ratio · Consumer peers · Nov 5, 2026
Inside IBUY
84 holdings · as of Nov 4, 2026IBUY
Amplify Online Retail ETF
TodayConsumer Cyclical67.7%W3.9%FIGS3.3%ETSY3.2%ABNB2.7%LQDT2.7%EXPE2.6%EBAY2.5%RVLV2.4%PTON2.3%BKNGCVNAAMZNCHWY34 more holdings31.8% of the fundCommunication Services7.1%SPOTDASH2.5%PRX.ATechnology9.5%CARTLYFT2.7%UBERSHOPAAPLHealthcare6.0%HIMSDOCM.SRDC.DFinancial Services5.6%PYPL2.9%AFRMIndustrials7.0%MSM2.6%UPWKCPRTTGTWMTBEKEOther6.4%NXHSMG.SAG1.DRVRC.SSTKHFG.D
| # | Ticker | Company | Weight ▼ |
|---|---|---|---|
| 1 | W | Wayfair | 3.85% |
| 2 | CART | Maplebear | 3.32% |
| 3 | FIGS | FIGS | 3.28% |
| 4 | SPOT | Spotify Technology | 3.23% |
| 5 | ETSY | ETSY | 3.16% |
| 6 | PYPL | PayPal | 2.88% |
| 7 | ABNB | Airbnb | 2.73% |
| 8 | LQDT | Liquidity Services | 2.73% |
| 9 | LYFT | LYFT | 2.68% |
| 10 | EXPE | Expedia Group | 2.65% |
Consumer CyclicalCommunication ServicesTechnologyHealthcareFinancial ServicesIndustrialsConsumer DefensiveReal EstateOther
Amplify IBUY · current holdings by weight · as of Nov 4, 2026 · each tile is one holding · top 20 = 54.1%
How It Compares
IBUY
Amplify Online Retail ETF’s Peers
YTDConsumer peers · YTD and past-year returns · as of Nov 5, 2026 · sorted by AUM
Head to Head
Put IBUY head to head with XLY →XLY vs IBUY
YTDYear to date
XLY wins+2.3 pts
Past year
IBUY wins+0.5 pts
Fee
XLY winslower fee
Yield
XLY wins+0.7 pts
AUM
XLY175.0× more
3–1XLY wins
SPDR XLY and Amplify IBUY · year-to-date · as of Nov 5, 2026 · AUM not scored
IBUY vs VOO
YTDIBUY · Amplify Online Retail
+0.8%
VOO · S&P 500
+13.4%
Gap
12.6 pts
Amplify IBUY and Vanguard VOO · YTD total return · as of Nov 5, 2026
IBUY vs Its Peer Average
YTDIBUYAvsBPeer average
1D+5.2%+3.4%
1M+12.4%+8.1%
3M+3.7%+2.6%
YTD+0.8%+8.8%
1Y+2.3%+9.6%
3Y+82.5%+52.8%
5Y−31.3%+24.4%
4–3IBUY wins
30 Consumer peers · each row scaled to its leader
The Details
IBUY
Risk
1Y4/5our risk indicator
CalmerBumpier
Volatility · 1Y23.42%
Deepest drop · 1Y−21.7%
Lowest point · 5Y−64.4%
52-week range
$75.03
$58.08−2.9% from the high$77.24
Amplify IBUY · past-year price moves · as of Nov 5, 2026
IBUY
Fund Facts
Today2016launched Apr 20
Tracks[…]
Exchange · CUSIPAMEX · 032108102
StructureETF
Leverage1x
Cost on $10,000$65 a year
Go deeper
Amplify IBUY · fund facts · as of Nov 5, 2026
IBUY
Payouts by Year
3Y$0.0788per share, Dec 2025
Distribution yield0.1%
PaidOnce a year, in December
Latest ex-date · paidDec 30 · Dec 31, 2025
3 payouts added up$0.84 a share
Amplify IBUY · distributions by ex-date · 2019–2025
All Fund FactsDocuments · trading · fees · every payout
Prospectus & Documents
SEC reported portfolio · 2026-06-30 ↗SEC reported portfolio · 2026-03-31 ↗SEC reported portfolio · 2025-12-31 ↗summary prospectus · SEC 497K ↗SEC reported portfolio · 2025-09-30 ↗SEC reported portfolio · 2025-06-30 ↗SEC reported portfolio · 2025-03-31 ↗SEC reported portfolio · 2024-12-31 ↗summary prospectus · SEC 497K ↗SEC reported portfolio · 2024-09-30 ↗SEC reported portfolio · 2024-06-30 ↗SEC reported portfolio · 2024-03-31 ↗SEC reported portfolio · 2024-01-31 ↗summary prospectus · SEC 497K ↗SEC reported portfolio · 2023-10-31 ↗SEC reported portfolio · 2023-07-31 ↗SEC reported portfolio · 2023-04-30 ↗prospectus · SEC 497 ↗
Trading & Liquidity
Net asset value$72.18
Premium / discount[…]
Median spread · 30D[…]
Volume today3K
Average volume · 30D9K
Shares outstanding[…]
Options[…]
Fees & Costs
Net expense ratio0.65%
Gross expense ratio[…]
Management fee[…]
Cost on $10,000 a year$65.00
Our risk indicator4/5
Estimated yearly cost excludes trading costs and assumes constant assets.
Distributions
| Ex-date | Paid | Per share |
|---|---|---|
| Dec 30, 2025 | Dec 31, 2025 | $0.0788 |
| Dec 29, 2020 | Dec 31, 2020 | $0.62 |
| Dec 30, 2019 | Jan 2, 2020 | $0.15 |
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