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Innovator

1Y record
147–7
Made money
95%
Money made
$2.7B
Typical return
+8.0%

Innovator’s Total Funds

1Y
179 funds · 95% made money
Sectors 1$184M · 0%
Bonds & cash 2$19.6M · 0%
Crypto 1$12.3M · 0%
Innovator ETFs · past-year returns · as of Nov 4, 2026 · one tile per fund, grouped by category, largest first
@TheETFTracker·theetftracker.com

Innovator’s Total Holdings

Today
$38.2Bin 179 funds · 8 categories
CategoryFundsAssets ▼Share
Buffered105$32.1B84%
Unsorted22$2.6B7%
International19$2.2B6%
Income17$683M2%
US stocks12$396M1%
Sectors1$184M0%
Bonds & cash2$19.6M0%
Crypto1$12.3M0%
Innovator ETFs · current holdings · as of Nov 4, 2026
@TheETFTracker·theetftracker.com

Innovator’s Share of the ETF Market

Today
0%of all US ETF AUM is in Innovator funds
$38.2B of $16.40T · 179 of 5,803
Innovator’s AUMEveryone elseNo Innovator funds · 3 bucketsTile size = the bucket’s total AUM
Innovator ETFs · current AUM · as of Nov 4, 2026 · tile size = the bucket’s total AUM
@TheETFTracker·theetftracker.com

Top 10 Innovator ETFs

Today
$14.6B · 38% of $38.2B
1BALTDefined Wealth Shield$3.2B
2SFLREquity Managed Floor$2.2B
3PJANU.S. Equity Power Buffer$1.4B
4PJULU.S. Equity Power Buffer$1.3B
5PSEPU.S. Equity Power Buffer$1.2B
6POCTU.S. Equity Power Buffer$1.1B
7BUFFLaddered Allocation Power Buffer$1.1B
8PAUGU.S. Equity Power Buffer - August$1.0B
9PDECU.S. Equity Power Buffer$975M
10PAPRU.S. Equity Power Buffer$957M
Innovator ETFs · 10 of 179 by assets · as of Nov 4, 2026
@TheETFTracker·theetftracker.com

Innovator’s Best ETFs

1Y
+18.6%QTAP, the Growth Accelerated Plus fund, led all 154
1QTAPGrowth Accelerated Plus+18.6%
2XTAPU.S. Equity Accelerated Plus+17.3%
3BAPRU.S. Equity Buffer+15.5%
4KAPRU.S. Small Cap Power Buffer - April+15.2%
5QTJAGrowth Accelerated Plus+15.0%
6KOCTU.S. Small Cap Power Buffer+13.9%
7RFLRU.S. Small Cap Managed Floor+13.5%
8XTJAU.S. Equity Accelerated Plus+13.4%
9NAPRNasdaq 100 Power Buffer - April+13.3%
10KFEBETFs Trust - Innovator U.S. Small Cap Power Buffer - February+13.2%
Innovator ETFs · past-year returns · as of Nov 4, 2026
@TheETFTracker·theetftracker.com

Innovator’s 1-Year Record

1Y
147–7made money · lost
of 154 with a full year
95% made moneyAll ETFs 74%
Typical returnMiddle fund
Innovator+8.0%
All ETFs+6.9%
Best fundQTAP +18.6%
Worst fundQBF −32.0%
Money made for investors$2.7B · 23rd of 413 issuers

25 funds are under a year old and don’t count yet.

Innovator ETFs · past-year returns · as of Nov 4, 2026
@TheETFTracker·theetftracker.com

Innovator vs Vanguard

1Y
Innovator179 funds · 23rd by money made
vs
Vanguard116 funds
$2.7BMoney made$435B
$38.2BAssets$4.59T
$292MFees earned$1.9B
95%Win %75%
+8.0%Typical return+10.0%
$0.76Fee per $100$0.04
179Funds116
20Launches 202613
3–1Vanguard wins
Innovator and Vanguard ETFs · past-year results · as of Nov 4, 2026 · each pair scaled to its larger value
@TheETFTracker·theetftracker.com

Innovator’s ETF Launches

2026
20in 202623in 12 months
4J6F2M2A2M2JJ2ASON
Apr 12 funds

ETFs Trust - Innovator Equity Dual Directional Buffer - April

May 12 funds

ETFs Trust - Innovator Equity Dual Directional Buffer - May

Jun 12 funds

ETFs Trust - Equity Dual Directional Buffer - June

Aug 32 funds

ETFs Trust - Innovator Equity Dual Directional Buffer - August

End-of-day Nov 4, 2026
@TheETFTracker·theetftracker.com